rethinking design for sustainability

orangebox

biomimicryAndy Middleton

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressorare needed to see this picture.

Photos: Hiviz/ Pelgagic Coterie/ RNLI/ Aubrey Graham

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressorare needed to see this picture.

businessas unusual

readtheweather

designedbynature

Ecological thinking

rapid growth

Ecological thinking

rapid growth well

established

Ecological thinking

rapid growth

release

well establish

ed

Ecological thinking

rapid growth

releasereorganization

well establish

ed

Ecological thinking

rapid growth

releasereorganization

well establish

ed

Ecological thinking

rapid growth

releasereorganization

well establish

ed

Conventional thinking

rapid growth

releasereorganization

well establish

ed

rapid growth

releasereorganization

well establish

ed

Learn from nature:leverage the processes

measuredbynature

business shaped by current thinking

• Controlling• Protective• Siloed• Competitive• Exploitative• Brittle

built by conventional thinking

QuickTime™ and a decompressor

are needed to see this picture.

Triple BottomLine?

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

who’s counting?

QuickTime™ and a decompressor

are needed to see this picture.

inspiredbynature

setthegoalsyouwanttoreach

P1

P10

R10

triple top line

humanity &inspiration

balance &design

ROI & process

Emergence. TYF Adventure - coasteering

solvecommonproblems

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

Business shaped by nature

• Adaptive• Responsive• Interconnecte

d• Synergistic• Emergent• Restorative• Resilient

Characteristics of business shaped by nature

QuickTime™ and a decompressor

are needed to see this picture.

beetlewater

QuickTime™ and a decompressor

are needed to see this picture.

Mutation: MethodWe believe in making products for every surface, especially earth’s

PSWhat will you do to keep our company weird?

Collaboration: Caerhys Organic CSA

• Patterns from nature

• 80% less waste• Faster fit• Changing the

market• Zero raw

materials• Running on

sunlight • 100% by 2020

Change the (eco)system: InterfaceFLOR

Free energy: Local Motors

Do Lectures 2008

Do Lectures 2009

Do Lectures 2010

QuickTime™ and a decompressor

are needed to see this picture.QuickTime™ and a

decompressorare needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.QuickTime™ and a

decompressorare needed to see this picture.

and 19others…

www.ecosapiens.co.ukwww.dolectures.com

www.tyf.com