rethinking design for sustainability
DESCRIPTION
presentation given at Clerkenwell Design Week, London, May 2010, on behalf of Orangebox.TRANSCRIPT
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orangebox
biomimicryAndy Middleton
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Photos: Hiviz/ Pelgagic Coterie/ RNLI/ Aubrey Graham
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QuickTime™ and a decompressor
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QuickTime™ and a decompressor
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QuickTime™ and a decompressor
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QuickTime™ and a decompressorare needed to see this picture.
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businessas unusual
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readtheweather
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designedbynature
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Ecological thinking
rapid growth
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Ecological thinking
rapid growth well
established
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Ecological thinking
rapid growth
release
well establish
ed
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Ecological thinking
rapid growth
releasereorganization
well establish
ed
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Ecological thinking
rapid growth
releasereorganization
well establish
ed
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Ecological thinking
rapid growth
releasereorganization
well establish
ed
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Conventional thinking
rapid growth
releasereorganization
well establish
ed
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rapid growth
releasereorganization
well establish
ed
Learn from nature:leverage the processes
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measuredbynature
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business shaped by current thinking
• Controlling• Protective• Siloed• Competitive• Exploitative• Brittle
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built by conventional thinking
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Triple BottomLine?
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who’s counting?
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inspiredbynature
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setthegoalsyouwanttoreach
P1
P10
R10
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triple top line
humanity &inspiration
balance &design
ROI & process
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Emergence. TYF Adventure - coasteering
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solvecommonproblems
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Business shaped by nature
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• Adaptive• Responsive• Interconnecte
d• Synergistic• Emergent• Restorative• Resilient
Characteristics of business shaped by nature
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beetlewater
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Mutation: MethodWe believe in making products for every surface, especially earth’s
PSWhat will you do to keep our company weird?
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Collaboration: Caerhys Organic CSA
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• Patterns from nature
• 80% less waste• Faster fit• Changing the
market• Zero raw
materials• Running on
sunlight • 100% by 2020
Change the (eco)system: InterfaceFLOR
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Free energy: Local Motors
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Do Lectures 2008
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Do Lectures 2009
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Do Lectures 2010
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and 19others…
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www.ecosapiens.co.ukwww.dolectures.com
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