retail and virtual reality - vr meetings 2016 @ plaine image (tourcoing)

Samuel Mound - Marketing & Product ManagerMail: samuel@v-cult.comTwitter: @_vcult

Founded in 2009 by Tom Gauthier to disrupt Internet

The Web is boring because it’s been the same thing for 25+ years: PAGES.

Tom Gauthier, CEO & Founder of V-Cult

“The Metaverse is too big of an idea… for an app store.”

Tony Parisi, VR Pioneer & co-inventor of VRML

● € 2+ millions raised so far● WebGL experts since 2009 and a proprietary graphic engine

Euratechnologies, 165 av. de Bretagne59000 Lille - France

1939 Market St.CA 94103 San Francisco - USA

ADVISORS

The team behind V-Cult

TEAM

AJ ForsytheFounder & CEO iCracked

Meron GribetzFounder & CEO Meta

ADVISORS

Tribe 6 graduates (2015)

Bastien VidalCOO, LeWeb

Tony ParisiCo-creator, VRML (1994)Founder, FormVR

Web-based immersive experience

Beloola is the first fully web-based immersive platform

to connect like-minded people anywhere and anytime they want.

Meet BeloolaWeb-based immersive experience

Immersive. Social. Real-time.

- Beloola is a platform enabling users to build their own 3D space.

- Any web content can be aggregated: Youtube, Twitter, Instagram, Facebook, Websites…

- Built for the web, Beloola runs natively in all browsers on Desktop, Mobile and VR.

First WebGL platform in the world

ProblemThe road to fully immersive experience is long

Beloola

Web

Virtual Reality

In the future, when I’m on Facebook, will I be in a room with my friend?

“I think we’ll ease into that”- Mark Zuckerberg, October 2015, Vanity Fair summit

SolutionOur technology

Beloola is the most advanced platform built on and runs on all devices (desktop, mobile, VR)

Our focus is developing natural and instant 3D rooms to enable creativity and community on the web.

“All written in WebGL, these guys are badass!”- S.Norrell aka “The Web Dood”@ SVVR meetup #22

Hey, what about if we usedour technology to help

professionals solve their critical business challenges?

We design 3D web & virtual reality tools and experiences to enhance brand

storytelling, boost marketing efficiency and solve critical business challenges.

Our technology: 100% web immersive experiences

● Native, no download required: frictionless access

● “Develop once, distribute everywhere”

● Runs on all devices - desktop, mobile, VR HMDs

● Complete control on distribution & monetization

●

3D Web and VR experts since 2009

3D Web

Give depth and motion to your web campaigns.

Virtual Reality

VR as a sales tool or for experiential marketing purposes.

Provide the ultimate customer experience.

360°/VR Video Streaming

Redefine storytelling and empower viewers to become

actors. Our streaming solutions are fully web-based and support

live streaming.

STRATEGY UI/UX DESIGN 360° VIDEO PRODUCTION

3D MODELING 3D DEVELOPMENT BACKEND & ANALYTICS

References

Retail and brand storytelling

Client: Etam Lingerie

Purpose: Give fans the opportunity to attend a fashion show in VR

Our solution:

● 100% WebVR brand content XP designed for mobile VR

● VR hub to access content related to the show: 360° film of the catwalk (shot with 3 Nokia Ozo), 360° film of backstage, product gallery

● Demos at Madrid’ store opening

Retail and advertising

Client: Imediacenter (Auchan Holding)

Purpose: Give marketers the opportunity to discover Imediacenter’s services and preview advertising billboards in VR

Our solution:

● VR walkthrough of a virtual Auchan hypermarket

● Accessible both on HTC Vive (powered by Unreal Engine) and mobile VR (WebVR)

● Unveiled in Paris during Imediacenter’s launch event (attendees: press, retail decision makers)

Retail property

Client: E.Leclerc

Purpose: Give franchisees the opportunity to visit Leclerc’s new concept store “Jouet” in VR during the group’s annual convention

Our solution:

● VR walkthrough of Trie-Château (Oise)’s pilot store on HTC Vive

● 3D scene identical to the actual pilot store and modelled from architectural plans

● Users can play around the virtual environment (gravity mode, child POV)

Real Estate (new properties):VR as a sales tool

Client: Nacarat (Rabot Dutilleul Construction)

Purpose: Give buyers the opportunity to visit their future flat 2 years before its delivery

Our solution:

● VR walkthrough of a show flat

● Two killers apps: HTC Vive x multi-touch table combo on the point of sale + WebVR virtual tour with Nacarat-branded Google cardboards

● 3D scene modelled from architectural plans

● Buyers: better preview of the unitPromoter: higher conversion rates $$$$$$

Samuel MOUNDMarketing & Product Manager

samuel@v-cult.comwww.v-cult.com