retail and virtual reality - vr meetings 2016 @ plaine image (tourcoing)
TRANSCRIPT
Samuel Mound - Marketing & Product ManagerMail: [email protected]: @_vcult
Founded in 2009 by Tom Gauthier to disrupt Internet
The Web is boring because it’s been the same thing for 25+ years: PAGES.
Tom Gauthier, CEO & Founder of V-Cult
“The Metaverse is too big of an idea… for an app store.”
Tony Parisi, VR Pioneer & co-inventor of VRML
● € 2+ millions raised so far● WebGL experts since 2009 and a proprietary graphic engine
Euratechnologies, 165 av. de Bretagne59000 Lille - France
1939 Market St.CA 94103 San Francisco - USA
ADVISORS
The team behind V-Cult
TEAM
AJ ForsytheFounder & CEO iCracked
Meron GribetzFounder & CEO Meta
ADVISORS
Tribe 6 graduates (2015)
Bastien VidalCOO, LeWeb
Tony ParisiCo-creator, VRML (1994)Founder, FormVR
Beloola is the first fully web-based immersive platform
to connect like-minded people anywhere and anytime they want.
Meet BeloolaWeb-based immersive experience
Immersive. Social. Real-time.
- Beloola is a platform enabling users to build their own 3D space.
- Any web content can be aggregated: Youtube, Twitter, Instagram, Facebook, Websites…
- Built for the web, Beloola runs natively in all browsers on Desktop, Mobile and VR.
First WebGL platform in the world
ProblemThe road to fully immersive experience is long
Beloola
Web
Virtual Reality
In the future, when I’m on Facebook, will I be in a room with my friend?
“I think we’ll ease into that”- Mark Zuckerberg, October 2015, Vanity Fair summit
SolutionOur technology
Beloola is the most advanced platform built on and runs on all devices (desktop, mobile, VR)
Our focus is developing natural and instant 3D rooms to enable creativity and community on the web.
“All written in WebGL, these guys are badass!”- S.Norrell aka “The Web Dood”@ SVVR meetup #22
Hey, what about if we usedour technology to help
professionals solve their critical business challenges?
We design 3D web & virtual reality tools and experiences to enhance brand
storytelling, boost marketing efficiency and solve critical business challenges.
Our technology: 100% web immersive experiences
● Native, no download required: frictionless access
● “Develop once, distribute everywhere”
● Runs on all devices - desktop, mobile, VR HMDs
● Complete control on distribution & monetization
●
3D Web and VR experts since 2009
3D Web
Give depth and motion to your web campaigns.
Virtual Reality
VR as a sales tool or for experiential marketing purposes.
Provide the ultimate customer experience.
360°/VR Video Streaming
Redefine storytelling and empower viewers to become
actors. Our streaming solutions are fully web-based and support
live streaming.
STRATEGY UI/UX DESIGN 360° VIDEO PRODUCTION
3D MODELING 3D DEVELOPMENT BACKEND & ANALYTICS
References
Retail and brand storytelling
Client: Etam Lingerie
Purpose: Give fans the opportunity to attend a fashion show in VR
Our solution:
● 100% WebVR brand content XP designed for mobile VR
● VR hub to access content related to the show: 360° film of the catwalk (shot with 3 Nokia Ozo), 360° film of backstage, product gallery
● Demos at Madrid’ store opening
Retail and advertising
Client: Imediacenter (Auchan Holding)
Purpose: Give marketers the opportunity to discover Imediacenter’s services and preview advertising billboards in VR
Our solution:
● VR walkthrough of a virtual Auchan hypermarket
● Accessible both on HTC Vive (powered by Unreal Engine) and mobile VR (WebVR)
● Unveiled in Paris during Imediacenter’s launch event (attendees: press, retail decision makers)
Retail property
Client: E.Leclerc
Purpose: Give franchisees the opportunity to visit Leclerc’s new concept store “Jouet” in VR during the group’s annual convention
Our solution:
● VR walkthrough of Trie-Château (Oise)’s pilot store on HTC Vive
● 3D scene identical to the actual pilot store and modelled from architectural plans
● Users can play around the virtual environment (gravity mode, child POV)
Real Estate (new properties):VR as a sales tool
Client: Nacarat (Rabot Dutilleul Construction)
Purpose: Give buyers the opportunity to visit their future flat 2 years before its delivery
Our solution:
● VR walkthrough of a show flat
● Two killers apps: HTC Vive x multi-touch table combo on the point of sale + WebVR virtual tour with Nacarat-branded Google cardboards
● 3D scene modelled from architectural plans
● Buyers: better preview of the unitPromoter: higher conversion rates $$$$$$
Samuel MOUNDMarketing & Product Manager