responsive web design you are not superman! #methodcamp14

@j8matteo - @intesys_IT #methodcamp2014

RWD YOU ARE NOT SUPERMAN

ONE SITE FITS FOR ALL …SURE?

SALES MANAGER WAS EXCITED

ALSO DEVS WERE EXCITED

GOOGLE SAID MULTISCREEN

UX GURU SAID «OK!»

SEO NINJA SAID «OK!»

EVEN CHUCK SAID «OK!»

WE FOUND OUR SUPERHERO: RWD!

AND PEOPLE?

THE REAL UX DESIGNER

THE REAL UX DESIGNER

IT’S THE USER

RESTART FROM PEOPLE

GIVE PEOPLE PRODUCTS WITH SOUL

LET THEM LIVE INTIMATE

EXPERIENCES

TRUE STORY

Sales Manager

«We sold reponsive website>

TRUE STORY

Super comunication Agency

UI was designed as if it were a sheet of A4 UX was not designed

TRUE STORY

Me «stop»

TRUE STORY

- Delivery desktop site first (like mvp) - Watch Analytics

- Listen User - See User journey

- Collect UI and UX pattern of devices - Don’t change paths - Don’t create new UI

- Parse text and enhance it

TRUE STORY

RWD partially adopted increase 2% after one month Increase 5% after two month

RWD IS A TOOL

NOT A SOLUTION

RWD IS NOT SUPERMAN

Thank you!

@j8matteo – j8.matteo@gmail.com

#methodcamp2014