research, design & deliver

Research, Design & Deliver.A RECORD OF MY DESIGN WORK SO FAR

BY NATHAN CAL DANBY

Read me, Hire meSummer 2015

Contents

Degree Projects

Molca

Beta

Industry Projects

Moshi

Vibrant

+ Extras

Resume

04

10

12

16

20

22

Chocolate grinding

Sports climbing aid

Toy design

Retail Casing

Other work

M O L C A

“Create bean to bar chocolate in the home kitchen”

“A testing and research led design process”

The brief, to design an appliance to engage users with the chocolate making process.

Making traditional processes easily accessible and enjoyable to carry out in a modern kitchen environment.

Primary research investigated existing methods of chocolate making. Visits were made to a wide range of chocolate manufacturers. The image here shows a technique using a manually operated stone grinding process.

A trial and error testing process looked at how existing kitchen tools could be utilised.

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The users are those interested in baking but particularly people that want to gain a better understanding of the raw materials being used in the process. Best described as artisan food enthusiasts. The main aim is to design an appliance that encourages and educates people in the art of chocolate making.

Molca provides functionality for the complete chocolate making process meaning users have control over the quality and quantity of ingredients used.

The solution Molca allows chocolate production from raw ingredients using methods inspired by Ancient Mayan and Aztec techniques.

Being able to make it from scratch allows full control over the process and encourages the use of more sustainable ingredients.

The mortar and pestle with integral spout allows users to grind, mix and pour ingredients all from the same pot.

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B E T A“Electronic smart aids

for developing rock climbers grip strength”

In association with Seymour Powell

Sketch Ideation this project was complete over a three day period and quick line drawings were vital to explore various design iterations.

Primary insights Field research with in the the chosen sport of rock climbing provided key insights into where a training aid could be utalised the most to aid participants development in the sport.

The brief was to design an electronic sports training aid that did not require feedback using a screen.

Removal of a screen reduces distraction from the task at hand, optimising concentration and improving learning efficiency.

“Design concept driven by primary user insights”

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Creating a more realistic strength training experience. Existing training products only use a single style of grip.

BETA provides plug in rubber holds that replicate the the four most commmon shapes of handhold on a climbing wall:

The result is a set of smart devices that track progression of ability and assist in climbing specific strength developoment.

Carabiner tracks effort and builds up a knowledge of theusers climbing ability and stamina levels. This data is sent to strength block which is used to set grip strength challenges.

Manufacturing. Simple ABS casing structure for low cost manufacture. Single shot injection mould in two parts.

Outer silicone wrap creates a more interesting split line and provides the grip required for comfortable use.

M O S H I V A N

“Ice cream van toyfor the Moshi Monsters

brand”

The brief was to design an interactive ice cream van toy based on the style of a traditional bedford van.

A one week project from start to finish. Card model moc ups used to decide on size, shape and moving parts. Creating 3D files and supporting render visuals to be taken forward for manufacture.

The result A simple, colourfull and playfull toy that fits in with the moshi brand and is now sold by a number of highstreet and online toy retailers.

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V I B R A N T

“A range of specialist accessories for the mobile

retail environment”

Working along side a manufacturer to deveop a number of material prototypes in order to find a result to suit the desired functional and aesthetic finish.

Consideration of the small details was key. Apperance of stitch marks, placement of branding and the feel of the fit were crucial.

The brief was to design a set of payment device accessories that enhance the customer and brand retail experience.

Designing bespoke cases for the muira payment systems range. Muira systems provide a variety of mobile chip and pin and contactless payment devices that are becoming popular with highstreet retailers.

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V:Base is the core product. It will accept many of the leading payment devices. It can be specified with either a loop through belt detail or a reinforced pocket clip which allows the wearer to know where their payment device is at all times.

V:Clip is a rigid snap-in case with the ability to be deployed rapidly. Can be used in many retail scenarios using the lanyard attachment. The case allows card insertions and swipes whilst being retained by the owner.

The solutions is a range of specialist accessories for the mobile retail environment. Designed to protect and enhance mobile solutions by creating premium products with features focused on creating dynamic retailing opportunities.

V:Wrap offers a premium user experience by using quality design techniques that ensure a great fit with finely finished materials. This design protects the device from scratches or impacts when being carried or stored. It also has the ability to be attached to a lanyard improving both mobility of the device and visibility of the payment accepting facility.

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Work on this project also included creation of two digital animations to promote the physical toys and development of digital content for the app.

Aesthetic model for a mountaineers GPS guide.

Styling cues taken from 2014 trends in angular design. Looking at design that moves away from expected forms.

Vector artwork for a set of promotional characters used to promote the Clarks footwear brand.

Creation of a ‘Style Guide’ for the 2015 version of the Clarks Jack and Daisy characters.

The style guide consisted of each character in a variety of poses, vehicles and accesories, all created as Vector graphics with in Illustrator.

J A C K A N D D A I S Y

E X T R A S

C R U X

Portable food heater providing quality meals in any environment.

Portable gass powered steam heater allows preparation of gourmet prepacked meals, providing an altenative to the limited food usually available when in extreme environments.

This project required the design of the appliance to meet the brand DNA of Tag Heuer. This required research into the TAG brand and an understanding of their target user. The end result being a premium, modern accessory that fits in with the existing watches and phones already part of the TAG Heur product range.

Miniture portable camera to capture everyday life descretely.

One day design project looking at alternative ways of capturing photographs of everyday life. Capturing more realistic scenes by making the process of photographing more descrete.

M O N T E R O S A

S N A P B O X

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T: (+44) 7771 696207E: ndanby@pundles.co.uk

R E S U M E

Nathan Cal Danby

Experience

Education

Interests

Achievements

Software

‘14 Designworks Ltd

- Junior Industrial Designer

‘12 Kings Foundation

- Site Manager

‘15 Kitchen Table Projects

- Product Marketing & OM

‘11 Leeds College of Art & Design

- Foundation Diploma - Merit

‘10 Bradford Grammar School - A LEVEL A* A B

New Designers Exhibitor ‘15

Mars Corporation - Golden Ticket Design Award ‘15

DCA Design International - Best Pick ‘14

Origin: Halifax, Yorkshire BA Industrial Design and Technology - Loughborough UniversityFirst-Class Honours (74.3%) ‘15

Part of 10 person design team at an

award winning, globally recognised design

consultancy. Took on design work from

the research phase, sketch ideation and

modeling to production CAD and delivery

of final designs now in production. Worked

on a number of high level visuals for

brands such as Clarks, Castrol, BP and

Hasbro. Experienced a high level of client

interaction.

Developed professional leadership,

communication and people management

skills. Responsible for creation of a full

camp programme. Leading a sports and

activity team achieving high levels of care,

organisation, coaching and health and

safety. Responsible for up to 15 members of

staff and 80 children. Main point of call for

all parents and guardians.

London’s first retail incubator for artisan

food producers. The role is to provide

support to new start up food buisnesses.

Managing collection of customer feedback

and sales data, Creating bi-weekly feedback

reports highlighting areas for potential

product development, helping businesses

improve and adapt their products.

Cooking enthusiast instagram.com/calcooks/

The outdoors running, cycling and climbing.

Coffee obsessed and a trained barista.

I am a high achieving design graduate with a strong interest in working within the food sector. Confident communicator, hands on and creatively driven, diligent and inquisitive about how things work.

A degree in Industrial Design and experience in managerial roles have equipped me with a well rounded skill set. I have a strong belief the creative thought processes and research methods design has taught me provide varied and effective ways of working in any environment.

Ps Ai Id Sw

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