redefining business in the connected world - organic media lab
Post on 05-Dec-2014
2.878 Views
Preview:
DESCRIPTION
TRANSCRIPT
Redefining Business in the Connected World (Amazon Case)
May 30. 2014 Dr. Agnès Jiyoung YUN
Founder & CEO Organic Media Lab, Inc.
������������� ���������
(CC By SA-3.0) Agnes Jiyoung Yun, Organic Media Lab(http://organicmedialab.com), 2014
Who’s Agnès Yun(윤지영)?
• Université Paris Descartes (Sorbonne)
• Sociologie de la Communication
• Keywords: Media, Network, Identity
• SK Communications, Start-up, SNS
• Organic Media Lab
사람들을����������� ������������������ 움직이는����������� ������������������ 미디어의����������� ������������������ 매력에����������� ������������������ 빠져����������� ������������������ 프랑스로����������� ������������������ 유학을����������� ������������������ 떠났다.
(CC By SA-3.0) Agnes Jiyoung Yun, Organic Media Lab(http://organicmedialab.com), 2014
Organic Media Lab, 2013!
[Friends)Network])
!!
Searchers!
Search!
Publishers!Organic Media Lab, 2013!
[Match!Making!Network!(Google)]!
!!
!!
!!!!
Domination of Networks
(CC By SA-3.0) Agnes Jiyoung Yun, Organic Media Lab(http://organicmedialab.com), 2014
24H Connected Users
http://edition.cnn.com/2013/05/02/travel/london-city-airport-internet-of-things/
(CC By SA-3.0) Agnes Jiyoung Yun, Organic Media Lab(http://organicmedialab.com), 2014
사용자의 매개에 기반한다
매개가 네트워크를 만든다
진화하는 유기체다
Organic Media
연결이 지배하는 미디어 세상
(CC By SA-3.0) Agnes Jiyoung Yun, Organic Media Lab(http://organicmedialab.com), 2014
Gang of four by Eric Schimidt
* http://techcrunch.com/2011/05/31/schmidt-gang-four-google-apple-amazon-facebook
(CC By SA-3.0) Agnes Jiyoung Yun, Organic Media Lab(http://organicmedialab.com), 2014
Amazon.com in Brief• Founder & CEO: Jeff Bezos
• 1994년 설립 • 1995년 인터넷 서점으로 시작 • 1997년 IPO
• 2012년 현재 거래규모(GMV) 970억불*의 세계 최고의 인터넷 소매상 (Walmart 2012년 매출 4,469억불**)
•시가총액 1,694억불 (2014년 3월 현재)
•종업원 109,800여명** (2013년말 기준, Part-time 포함)
(CC By SA-3.0) Agnes Jiyoung Yun, Organic Media Lab(http://organicmedialab.com), 2014
History of Amazon
0.02 0.15 0.6 1.6 2.8 3.1 3.9 5.3 6.9 8.5 10.7
14.8 19.2
24.5
34.2
48.1
61.1
74.5
0
10
20
30
40
50
60
70
80
96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13
(Revenue in $B)
Marketplace
Web Service
(Commerce)
Auctions
zShops
Fulfillment by Amazon
Associates
Same Day
Delivery (09)
Kindle
Kindle Fire
Amazon
Fresh (07)
Organic Media Lab, 2014!
Amazon Web Service
Prime
Fire TV (14)
(CC By SA-3.0) Agnes Jiyoung Yun, Organic Media Lab(http://organicmedialab.com), 2014
Amazon’s Business• Commerce
• Digital Contents
• Cloud Computing
Amazon’s Business
Amazon as Organic Media
(CC By SA-3.0) Agnes Jiyoung Yun, Organic Media Lab(http://organicmedialab.com), 2014
http://organicmedialab.com/2013/01/21/connected-marketplace/
(CC By SA-3.0) Agnes Jiyoung Yun, Organic Media Lab(http://organicmedialab.com), 2014
아마존은 네트워크다
아마존의 판매자, 구매자, 제품 등의 네트워크Seller!
!! Sell!
Review!
Organic Media Lab, 2013!Me!
You!
Purchase!
(CC By SA-3.0) Agnes Jiyoung Yun, Organic Media Lab(http://organicmedialab.com), 2014
1. 판매자(Seller)의 참여
(CC By SA-3.0) Agnes Jiyoung Yun, Organic Media Lab(http://organicmedialab.com), 2014
http://www.slate.com/blogs/future_tense/2013/10/25/amazon_earnings_jeff_bezos_is_like_king_midas_in_reverse_chart.html
User = Participant = Mediator
(CC By SA-3.0) Agnes Jiyoung Yun, Organic Media Lab(http://organicmedialab.com), 2014
2. 구매자(Buyer)의 참여
(CC By SA-3.0) Agnes Jiyoung Yun, Organic Media Lab(http://organicmedialab.com), 2014
3. 협력자(Associate)의 참여
(CC By SA-3.0) Agnes Jiyoung Yun, Organic Media Lab(http://organicmedialab.com), 2014
아마존 네트워크는 유기적이다
Seller!
!! Sell!
Review!
Organic Media Lab, 2013!Me!
You!
Purchase!
Seller!
!! Sell!
Review!
Organic Media Lab, 2013!Me!
You!
Purchase!Mediate
(CC By SA-3.0) Agnes Jiyoung Yun, Organic Media Lab(http://organicmedialab.com), 2014
매개의 유형: Creation
창조(Creation)
(CC By SA-3.0) Agnes Jiyoung Yun, Organic Media Lab(http://organicmedialab.com), 2014
재창조(Re-Creation)
매개의 유형: Re-Creation
(CC By SA-3.0) Agnes Jiyoung Yun, Organic Media Lab(http://organicmedialab.com), 2014
복제(Replication)
매개의 유형: Replication
(CC By SA-3.0) Agnes Jiyoung Yun, Organic Media Lab(http://organicmedialab.com), 2014
소비(Consumption)
매개의 유형: Consumption
(CC By SA-3.0) Agnes Jiyoung Yun, Organic Media Lab(http://organicmedialab.com), 2014
Customers who viewed this item also viewed
매개의 유형: Consumption
(CC By SA-3.0) Agnes Jiyoung Yun, Organic Media Lab(http://organicmedialab.com), 2014
Mediation Network
!!Review!
!!
Vote!"!
Read!
Seller%
!!Product!A! Sell!
Purchase!
Purchase!
Recommend!
Organic Media Lab, 2013!
Me%
You%
Product!B!
Domain!of!Amazon!
!!
Post!
Associate%
Purchase!
판매자, 구매자, 협력자의 매개를 통한 진화
(CC By SA-3.0) Agnes Jiyoung Yun, Organic Media Lab(http://organicmedialab.com), 2014
User Network
Organic Media Lab, 2013!
User%Network%of%Amazon%
A"
7%
1% 2%
D"
F%
9%
E%
4%
10%
5%
B"
6% C"
3%
!% !%
!% !%
(CC By SA-3.0) Agnes Jiyoung Yun, Organic Media Lab(http://organicmedialab.com), 2014
Content Network
Organic Media Lab, 2013!
Content&Network&of&Amazon&
A&
7"
1" 2"
F&
9&
E&
4&
10&
5"
B&
6"
3&
C&
D&
Redefined Business
(CC By SA-3.0) Agnes Jiyoung Yun, Organic Media Lab(http://organicmedialab.com), 2014
What Business is Amazon in?
• Retail Business?!
• Connection Business?!
(CC By SA-3.0) Agnes Jiyoung Yun, Organic Media Lab(http://organicmedialab.com), 2014
What is Connection Business?
연결을 통해 가치를 만드는,
연결이 되면 될수록 사업자의 가치(네트워크)가 커지는,
연결을 도와주는/관계를 만드는 도구와 환경을 제공하는 비즈니스
(CC By SA-3.0) Agnes Jiyoung Yun, Organic Media Lab(http://organicmedialab.com), 2014
관계를 만드는 모든 매개체(도구와 환경)=미디어 오가닉 미디어: 연결이 지배하는 미디어 세상, 2014, p.5
사용자가 매개를 잘 할 수 있도록 콘텐츠, 컨테이너, 컨텍스트를 제공하는 비즈니스 = 미디어 비즈니스
Connection Business is Media Business
(CC By SA-3.0) Agnes Jiyoung Yun, Organic Media Lab(http://organicmedialab.com), 2014
3 Components of Media
Context
Container
Content
(CC By SA-3.0) Agnes Jiyoung Yun, Organic Media Lab(http://organicmedialab.com), 2014
Content
(CC By SA-3.0) Agnes Jiyoung Yun, Organic Media Lab(http://organicmedialab.com), 2014
Container
(CC By SA-3.0) Agnes Jiyoung Yun, Organic Media Lab(http://organicmedialab.com), 2014
Context
(CC By SA-3.0) Agnes Jiyoung Yun, Organic Media Lab(http://organicmedialab.com), 2014
Amazon as Media Business
• Container Business: , Kindle, Product Input page, etc.
• Content Business: Products, Reviews, etc.
• Context Business: Seamless Recommendation
(CC By SA-3.0) Agnes Jiyoung Yun, Organic Media Lab(http://organicmedialab.com), 2014
Media Business Perspective
• Speaker vs. Listener
• Seller vs. Mediator
• Customer as Buyer vs. Mediator
• Make Money vs. Grow Network
(CC By SA-3.0) Agnes Jiyoung Yun, Organic Media Lab(http://organicmedialab.com), 2014
Recommended Readings
•윤지영, 오가닉 미디어: 연결이 지배하는 미디어 세상, 21세기북스, 2014
http://organicmedia.pressbooks.com !
•노상규, 스마트 경제와 네트워크 비즈니스, 2014. http://networkbusiness.pressbooks.com
(CC By SA-3.0) Agnes Jiyoung Yun, Organic Media Lab(http://organicmedialab.com), 2014
Any Questions?!
yun@organicmedialab.com!www.organicmedialab.com !
Facebook: yun.agnes!Twitter: @agnesyun!
!
top related