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REDEFINING BRAND AND ATHLETE PARTNERSHIPS

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Page 1: REDEFINING BRAND AND ATHLETE PARTNERSHIPS · redefining brand and athlete partnerships. legends access is an exclusive group of the world’s greatest influential people connected

REDEFINING BRAND AND ATHLETE PARTNERSHIPS

Page 2: REDEFINING BRAND AND ATHLETE PARTNERSHIPS · redefining brand and athlete partnerships. legends access is an exclusive group of the world’s greatest influential people connected

LEGENDS ACCESS IS AN EXCLUSIVEGROUP OF THE WORLD’S GREATESTINFLUENTIAL PEOPLE CONNECTEDTO TOP COMPANIES TO ACCELERATE THEIRBRANDS AND POSITIVELY CHANGE THEWORLD.

WHO WE ARE

Page 3: REDEFINING BRAND AND ATHLETE PARTNERSHIPS · redefining brand and athlete partnerships. legends access is an exclusive group of the world’s greatest influential people connected

WHAT WE DO

We take the time to understand each legend’s mission and values to identify and create aligned opportunities.

We activate brands by creating

unique opportunities for fans to

engage with legends through events,

appearances and media.

We work with companies to leverage the influence and reach of legends to enhance brand exposure and conversion.

We want to positively impact 1 billion lives through the collective reach of our legends and partners.

Page 4: REDEFINING BRAND AND ATHLETE PARTNERSHIPS · redefining brand and athlete partnerships. legends access is an exclusive group of the world’s greatest influential people connected

EVALUATE

MAXIMUM

ROI

THIRD STEP We collectively select whichLegend aligns with theestablished goals, objective anddesired outcomes to providemaximum return on investment.

SECOND STEP We evaluate and access currentLegends Access opportunitiesand activations that align withour corporate partner.

FIRST STEP We calibrate on the goals and objectivesfor our corporate partners: businessdevelopment , social responsibility andemployee engagement.

OUR PROCESS IS SIMPLE

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Page 5: REDEFINING BRAND AND ATHLETE PARTNERSHIPS · redefining brand and athlete partnerships. legends access is an exclusive group of the world’s greatest influential people connected

Our passion is to do well by doing good!.

We have aligned Legends to causes and businesses that fit and meet their purpose post the sports competition

Our diversity of experience and background allow us to tackle problems through many lenses for both legends and companies.

We have a different narrative for our legends and we shift them from athletes to leaders in business and social cause outcome

WHY CHOOSE US

Page 6: REDEFINING BRAND AND ATHLETE PARTNERSHIPS · redefining brand and athlete partnerships. legends access is an exclusive group of the world’s greatest influential people connected

PARTNERSHIP OPPORTUNITIES

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● EVENTS● AFFILIATE PARTNERSHIPS● TOURS● APPEARANCES● SIGNINGS● SPEAKING ENGAGEMENTS

Page 7: REDEFINING BRAND AND ATHLETE PARTNERSHIPS · redefining brand and athlete partnerships. legends access is an exclusive group of the world’s greatest influential people connected

NO EXCUSES LIFESTYLE BOOTCAMPThe No Excuses Lifestyle Bootcamp occurs 6 times a year in various locations around the country.● 500 participants targeted per event● Opportunities for product sales● Opportunities for technology platform sales (motivational app)● Promotes Mind, Body and Spirit with regional influencer guests● Streaming and video captured for virtual tickets and paywall content● Great vehicle for corporate team building

CONFIDENTIAL

EVENTS

Page 8: REDEFINING BRAND AND ATHLETE PARTNERSHIPS · redefining brand and athlete partnerships. legends access is an exclusive group of the world’s greatest influential people connected

MENTAL HEALTH TOURLegends Access + Vayner Sports in partnership with Give An Hour and The Campaign to Change Direction will lead an innovative public/private collaboration to develop and execute an international “call to action” to advance the discussion, activation and solution for effective and sustainable mental health and wellness outcomes.

Educate the nation on the five signs of emotional suffering and the healthy habits of emotional well-being- THE CALL TO ACTION

CONFIDENTIAL

EVENTS

Page 9: REDEFINING BRAND AND ATHLETE PARTNERSHIPS · redefining brand and athlete partnerships. legends access is an exclusive group of the world’s greatest influential people connected

MENTAL HEALTH TOURQ1-2020

TOUR DESTINATIONS (Locations Subject to Change)

LOS ANGELES CHICAGOATLANTA MINNEAPOLISHOUSTON NDIANAPOLISBALTIMORE/DC NEW JERSEY/NEW YORKSEATTLE MIAMI

CONFIDENTIAL

Page 10: REDEFINING BRAND AND ATHLETE PARTNERSHIPS · redefining brand and athlete partnerships. legends access is an exclusive group of the world’s greatest influential people connected

#ChangeTheNarrative for: ● LEADERS & INFLUENCERS● WORK teams● SPORTS teams

Rachel Baribeau travels the country speaking to inspire cultural change.

She leaves the audience understanding that when people are happy and fulfilled it affects all aspects of their lives.

#ChangingTheNarrative’s goal is to give participants permission to discover their passion and live their true selves beyond what previous life experiences, media or the playing field dictates. As Rachel says, “Set your soul on fire and burn with it.”

CONFIDENTIAL

TOUR & SPEAKING ENGAGEMENTSCHANGING THE NARRATIVE

Page 11: REDEFINING BRAND AND ATHLETE PARTNERSHIPS · redefining brand and athlete partnerships. legends access is an exclusive group of the world’s greatest influential people connected

EVENTS AND APPEARANCESSUPER BOWL WEEKENDFriday, January 31, 2020

The Legends Access’ “Party with a Purpose” will offer Corporate and Strategic Partners international branding opportunities, exposure and hospitality while providing an exhilarating experience featuring sports legends and Hall of Famers, A- List Entertainers and National Recording Artist Performances in an ultra exclusive venue.

CONFIDENTIAL

Page 12: REDEFINING BRAND AND ATHLETE PARTNERSHIPS · redefining brand and athlete partnerships. legends access is an exclusive group of the world’s greatest influential people connected

2019 SUPER BOWL EVENT STATS & METRICS*

1200 GENERAL GUESTS

56% VIP

44% EVIP

200 LEGENDS ACCESS LOUNGE GUESTS

INSTAGRAM GROWTH

1100% IN 3O DAYS

SOCIAL MEDIA FOLLOWERS

+31,000 INCEASE

PROMOTIONAL VIDEO VIEWS 81,762 VIEWS

EVENT RECAP VIDEO

20,583 VIEWS 9,856 LIKES

*METRICS ARE AGGREGATE of @RAYLEWIS @RAYOFHOPE52 @LEGENDSACCESS

Page 13: REDEFINING BRAND AND ATHLETE PARTNERSHIPS · redefining brand and athlete partnerships. legends access is an exclusive group of the world’s greatest influential people connected

2019 EVENT CORPORATE PARTNERS

GEORGIA POWER

PORSCHE USA

TITO’S VODKA

LOUD SECURITY

SIGNATURE FD

INCOME STORE

E HIRE

CIO PARTNERS

TALENTRIC

THE FINN GROUP

RAY OF HOPE FOUNDATION

Page 14: REDEFINING BRAND AND ATHLETE PARTNERSHIPS · redefining brand and athlete partnerships. legends access is an exclusive group of the world’s greatest influential people connected

MILLER COORSLEGENDS ACCESS APPEARANCE EXPERIENCEPre-Super Bowl Tailgate Party Hosted by MillerCoors Hosted MillerCoors top customers in the U.S.

Sourced Legendary Talent to engage MillerCoors customers

Andre Reed (Football Hall of Fame, 7x Pro Bowl), John Randle (Football Hall of Fame, 7x Pro Bowl) and Joe Theismann (NFL MVP + Super

Bowl Champion)

The LEGENDS took pictures, socialized and signed autographs and conducted a Question & Answer Session.

CONFIDENTIAL

APPEARANCES

Page 15: REDEFINING BRAND AND ATHLETE PARTNERSHIPS · redefining brand and athlete partnerships. legends access is an exclusive group of the world’s greatest influential people connected

AFFILIATE MARKETING BRANDS

Page 16: REDEFINING BRAND AND ATHLETE PARTNERSHIPS · redefining brand and athlete partnerships. legends access is an exclusive group of the world’s greatest influential people connected

AFFILIATE MARKETINGBODYCHEK & RAY LEWIS

Ray Lewis has teamed with Bodychek Wellness in an innovative affiliate marketing partnership to amplify an all natural process for recovery and wellness via this all natural CBD product.

Legends Access will integrate the brand into the ecommerce platform utilizing our social and digital expertise.

Legends Access via Ray Lewis will create high level engagement leading to conversions and sales.

Our affiliate marketing “standard operating process” can be tailored for your brand utilizing our portfolio of legendary influencers

CONFIDENTIAL

Page 17: REDEFINING BRAND AND ATHLETE PARTNERSHIPS · redefining brand and athlete partnerships. legends access is an exclusive group of the world’s greatest influential people connected

THANK YOU

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John DuffyEVPBusiness Development & Corporate [email protected]