redbull social media campaign
Post on 14-Dec-2014
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Briana SellersVeronica Gaucher
Emily Miseroy
2010 Red Bull Flugtag Commercial
What is Flugtag?
(Flug-tag) : flying day in German Competition to build homemade
human powered flying machines Started 1991-Vienna
Campaign Objectives
Strengthen brand Reinforce slogan “Red Bull gives you
wings” Appeal to target Audience (15-39) Gain media attention Maintain lead in energy drink market
Tactics YouTube videos- Top 10 crashes Free Red Bulls/merchandise Floating billboards-MIA Commercial/print Ads Facebook page “Flug TV” Twitter
Social Media
Evaluation
Won Statehood award-2008 Australia-60,000 spectators-Exceeded
by 200% Billboard Component: 105,000 Most
successful so far
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