recruitment marketing boot camp - hireclix anatomy of ppc recruiting jan 11 2011 final

The Anatomy of Pay-Per-Click Recruiting

Educational Webinar Series: January 11, 2011

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What to Expect Today

• Host – Neil Costa – HireClix• Webinar Topics –

• Search engine optimization (SEO) & search engine marketing (SEM)• How pay-per-click (PPC) recruitment marketing campaigns work• The difference between Indeed, Simply Hired, JuJu and Google• Bidding strategies for PPC recruiting• Applicant tracking systems and a PPC recruiting campaign

• Q&A • Chat & Questions via GoToMeeting• Social Media - Twitter - #hcbootcamp #recruiting

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Understanding your Core Value?

• Based outside of Boston, MA – Gloucester, MA• Recruiting & Digital Marketing Industry

Experience• Focused on Interactive Marketing• Develop Customized Recruitment Marketing• Turn-key Recruitment Marketing Experts• Provide Great Value and Zealous Service

About HireClix

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Does PPC Matter?

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SEO vs. SEM/PPC

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SEO vs. SEM/PPC

Pay-Per-Click Ads

Pay-Per-Click Ads

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End User Search Behavior - Views

Courtesy of User Centric, Inc

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End User Search Behavior - Clicks

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SEO vs. SEM/PPC

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How PPC Recruitment Marketing Works

Graphics from Simply Hired…

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How PPC Recruitment Marketing Works

Company CBid @ $0.65

Company DBid @$0.30

Company ABid @ $1.00

Company BBid @$0.80

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Differences Between the Search Engines

Major Search EnginesJob Aggregators

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Facebook PPC – Laser Focused Targeting

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Bidding Strategies for PPC Campaigns

What are the Best Bidding Strategies?

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Bidding Strategies for PPC Campaigns

• Set a Baseline to Start Accumulating Data• Use Information to:

• Find Leverage Points• Triage Underperformers

• Have Patience to Ride out Ebbs and Flows• Don’t be Afraid to Pause• Better Value in Aggregators than Major Search

Engines• Be Cautious of the Universal Bid Strategy

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ATS Tracking – Accurate & Easy

https://jobs-akamai.icims.com/jobs/3624/job?sn=Indeed

Simply Hired – ATS integration information Indeed – ATS integration information

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Tracking & Reporting = ROI

Expect Great Reporting…

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Benefits of PPC Recruitment Marketing

• Candidates Search Differently Today• Pay Only for Performance• Grow Employer Brand• Measurable Results• Manage Recruitment Marketing Investments by:

• Functional Job – Sales, Finance, Engineering• Geography – Site Specific, Expansion• Initiative – Campus, Diversity

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Q&A

HireClix Contacts – Scott Ryanscott.ryan@hireclix.com

Neil Costaneil.costa@hireclix.com

888.419.CLIXhttp://www.hireclix.com