recruiting top talent in secondary markets | talent connect anaheim

Erie Insurance

ERIE’s Story

•  Erie Insurance is a Fortune 500 company in Erie, PA. •  The company has an excellent reputation with average

tenure close to 15 years and around 5% turnover rate. •  We have been experiencing high levels of growth as well as

geographic expansion. •  The problem is, we aren’t in a “destination location” – like

NYC or L.A., so how do we get top tier talent to move to Erie?

•  We decided to use Social Media to tell our story!

ERIE’s Story

•  Erie Insurance Careers decided to take a proactive approach late in 2013 and expanded use of Social Media outlets to include Twitter, Facebook, and LinkedIn.

•  Prior to this time, there was limited use of a Facebook page and LinkedIn with no usage of Twitter.

ERIE’s Story

•  Throughout 2014, a concerted effort was made to maintain activity on all three social media outlets.

•  This resulted in decent growth of all channels.

•  In addition, Erie Careers began using LinkedIn Recruiter seats and job slots to proactively reach audiences beyond the traditional reach within the "Erie Triangle" - Cleveland, Pittsburgh, and Buffalo.

ERIE’s Story

In 2015, Erie Careers has shifted to a structured social media calendar focused on evangelizing the Location, Opportunities, Culture, and Community to "LOCC" in a talent pool, showing all the reasons why Erie, PA and indeed Erie Insurance should be a destination location for top tier talent seeking career opportunities.

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Where is Erie, PA?

Selling Erie:

Erie, PA is a great place to live and work!

Selling Erie:

Selling Erie:

Selling Erie:

Selling Erie:

What Do We Do?

•  Full Family

•  Relocation Specialist

•  Recruiter as Project Manager

•  Focus

•  Recruiter’s Biggest Challenge

•  Print Material/Social Media

•  Sourcing & Outreach

The Sell - Social Media •  Dedicated Careers Sites •  Marketing/Recruiting &

Community Outreach •  Cooperation & Cross-

Promotion

4 Pillars – “LOCC” in candidates •  Location •  Opportunity •  Culture •  Community

@ERIECareers

Facebook.com/ErieInsuranceCareers

Linkedin.com/erie-insurance-group/careers

Have YOU Relocated?

•  Have you moved? •  Move now!

•  Comfort Level? •  Top Issue •  Specific Challenge

The draw to Erie was the hometown feel, the community atmosphere (both with ERIE and the city itself), the close proximity to larger areas (Cleveland, Pittsburgh, Buffalo) without having to deal with the daily traffic, commute, cost of living and other unpleasant headaches living in a larger metropolitan area brings. 

Successful Example – Phyllis Slawter

Senior IT Analyst

I was looking for a change and wanted my kids to experience different ways of life. I had been looking at many different cities but wanted to make sure I found something affordable and a good community for my kids. After researching the company, it felt like a great next step in the change I was looking for in both my professional and personal life.

Successful Example – Tanea Castro

IT Manager/Program Manager

ERIE’s Story

•  In 2014 ERIE filled 1,156 positions.

•  Increase of almost 500 over the previous year.

•  This also included 78 relocations of top tier talent.

Takeaways: Your location does not need to detract from your ability to attract top tier talent. Social media and LinkedIn Networking are key components to the development of a candidate attraction strategy. A focused and organized approach to your social strategy will ensure continued talent community growth over time and increase your attractiveness to top tier talent.

We're actively seeking people who share our passion for delivering

best-in-class service…people who can say with pride, “I am ERIE.”

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