recruiting the top talent hidden in every generation

Recruiting theRecruiting theTop TalentTop Talent

WEDDLE’s

Peter WeddleWEDDLE’s LLC

peter@weddles.com203.964.1888

Hidden in EVERY Generation

The War for TalentThe War for Talent

Rare skill holdersRare skill holders• Certain IT professionalsCertain IT professionals• MachinistsMachinists• EngineersEngineers• NursesNurses

Deter a performance Deter a performance deficitdeficit

Rare performersRare performers• McKinsey & Co. ReportMcKinsey & Co. Report• ““A” level talentA” level talent• The missing cohortThe missing cohort

Gain a performance edgeGain a performance edgeThe Conventional View

An Economic SingularityAn Economic Singularity

The Globalization of Genius

The New “Normal”The New “Normal”

A/B Talent

C

Old Definition of VictoryA fair Share of the Best Talent

New Definition of VictoryAn Unfair Share of

the Best Talent

The Conventional StrategyThe Conventional Strategy

Focus on Different Work Values

The Non-Generational StrategyThe Non-Generational Strategy

Best Talent = Career Activists

Focus on Shared Aspirational Values

Career ActivistsCareer Activists

Individuals who:Individuals who: See themselves not as a free agent, but as a See themselves not as a free agent, but as a

“freed agent”“freed agent”• A different view of the work-life balanceA different view of the work-life balance• Never look for a jobNever look for a job

See themselves not as a worker, but as a See themselves not as a worker, but as a “person of talent”“person of talent”• A different view of talentA different view of talent• Always look for supportAlways look for support• Keenly aware of their valueKeenly aware of their value

How Do You Recruit Them?How Do You Recruit Them? Target their shared aspirational valuesTarget their shared aspirational values

• They never look for a jobThey never look for a job Recruitment advertising that uses an Recruitment advertising that uses an

electronic sales brochureelectronic sales brochure

• They care about organizational supportThey care about organizational support A corporate career site that attracts 100% A corporate career site that attracts 100%

of your target demographicof your target demographic

• They expect to be respectedThey expect to be respected A recruiting process that optimizes the A recruiting process that optimizes the

candidate experiencecandidate experience

An Aspirational AdAn Aspirational AdAn Electronic Sales BrochureAn Electronic Sales Brochure

• A title that sizzlesA title that sizzles L-S-SL-S-S

• A structure that captures themA structure that captures them S-ABC-SS-ABC-S

• Content that inspires themContent that inspires them WIIFTWIIFT

• A format that works on the WebA format that works on the Web Headlines & bulletsHeadlines & bullets

An Aspirational Career SiteAn Aspirational Career Site

PersonalizationPersonalization• Channels/villagesChannels/villages

ContentContent• Tailored to career Tailored to career

fields & advancementfields & advancement

Social networkingSocial networking• Company-communityCompany-community

An Aspirational ProcessAn Aspirational Process

Sourcing theCandidate

Evaluating theCandidate

Selling theCandidate

3 integrated processes covering 16 touch points that influence 1 hire

1. e-Brand statement

2. Advertising venue selection

3. Non-advertising sourcing

4. Brand and Job advertising

5. Application method/feedback

6. Career site design/mgmt

7. Pre-qualifying screen(s)

8. Assessment test(s)

9. Interview logistics

10. Interviews

11. Feedback/status information

12. Background checks

13. Relationship building

14. Offer communication

15. Post offer communication

16. Reinforcement

INTEREST

EDUCATION

ENGAGEMENT

great

An expectation

that comes true

WEDDLE’sWEDDLE’s(www.weddles.com)(www.weddles.com)

PublishingPublishing• WEDDLE’s 2011/12 Guide to Employment Web SitesWEDDLE’s 2011/12 Guide to Employment Web Sites

• WEDDLE’s Guide to Association Web SitesWEDDLE’s Guide to Association Web Sites

• Work Strong: Your Personal Career Fitness SystemWork Strong: Your Personal Career Fitness System

• Recognizing Richard Rabbit: A Fable for SeekersRecognizing Richard Rabbit: A Fable for Seekers

• The Career Activist RepublicThe Career Activist Republic

• A Multitude of Hope (spring 2012)A Multitude of Hope (spring 2012)

Research Research

ConsultingConsulting

TrainingTraining

WEDDLE’s

“When in doubt, consider WEDDLE’s … an industry standard.” HRWIRE

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