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Social Recruiting: Targeting Passive Candidates with LinkedIn and Facebook Recruitment

Advertising

July 18, 2013

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What to Expect Today

• Quick Intro• What You Will Learn

• Why Targeting Passive Candidates with Ads is Important• What You Need to Get Started• Targeting Passive Candidates with LinkedIn Advertising• Targeting Passive Candidates with Facebook Advertising• What’s Next…

• Q&A

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Understanding your Core Value?

• Based in Boston, MA • Digital Recruitment Marketing Agency• Expertise in Digital Recruitment Marketing, Pay-per-click,

Social Recruiting, Campus Recruiting & ATS Analytics• Agency of Record – Single Point for all Recruiting Vendors• Recruitment Marketing Projects• Recruitment Marketing Assessments – Build a baseline• ATS Analytics Experts

• Innovative Alternative to Larger Recruitment Ad Agencies• Provide Great Value and Zealous Service

About HireClix

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Why New Recruiting Tactics Are Needed

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Connecting with Talent When They are Ready

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Truly Connecting with Passive Candidates

Product ManagerSoftware QA Engineer Sales Exec

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LinkedIn is Effectively Universal in Recruiting

JobVite Social Recruiting Survey 2012

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Targeting on LinkedIn & Facebook

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Social Recruiting on Facebook & LinkedIn

• Targeted Ads Complement Recruiting Labor• Develop Unique Dialogue with Customized Ads• Leverage Keywords, Attributes & Affinities

Define Your Goal Employer Branding Recruiter “Air Support” Direct Response Campaign Key Initiative – Diversity, Veterans, Campus

Know Your Targets – Work with Hiring Managers Job Titles & Skills Good Recent Hires | Competitors Geographies

What is the “Call to Action”? Apply Connect Learn More | Follow | Like Us

Track, Manage & Optimize

Checklist for Advertising on LinkedIn & Facebook

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LinkedIn DirectAds Target Passive Candidates

Targeting Talent by Company on LinkedIn

Narrowcasted Advertising on LinkedIn

Effectively Leverage Groups

Decide Which Ads & Call to Action to Use

Decide Which Call to Action to Use

Facebook Ads Target Similar Candidates

Decide Which Call to Action to Use

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Targeting Users by Profile Information

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Facebook Ads to Target Passive Candidates

Leverage Partial Resume Profile Data

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Connecting with Talent When They are Ready

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Key Initiatives – Finding Military Engineers

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Narrowcast to Veterans through Social Media

Laser Targeting of Veterans Skills & Jobs

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Targeting Passive Candidates through Social

• Understand Your Goals • Define Who you Are Targeting (Recent Hires)• Create a Clear Call to Action (CTA)• Build Targeted Recruitment Ad Campaigns• Track, Measure & Optimize Campaigns

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Q&A

Speaker Contact Info –

Neil Costa – Founder & CEOneil.costa@hireclix.com http://www.linkedin.com/in/neilcosta

Scott Ryan – VP, Client Servicesscott.ryan@hireclix.com http://www.linkedin.com/pub/scott-ryan/3/470/869

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