mobile recruiting essentials: what candidates want & what you must do | webcast

• Mobile Recruiting Essesntials:

Meet your presenter

Leela Srinivasan Director of Marketing

LinkedIn Talent Solutions

@leelasrin

Please submit questions in the WEBEX Chat Box to ALL PANELISTS

Feel free to tweet comments with #hiretowin

#hiretowin | talent.linkedin.com

2. Candidate research

(800 responses, US & UK, 2013)

3. TA research (3K+ responses,

global, 2013)

4. Dialogue with industry thought leaders

1. Trends on LinkedIn.com

4 main inputs to our mobile point of view



Mobile recruiting – it’s ON

62 60 58 53

24 21

11

72 74

64 67

45 43

22

0

10

20

30

40

50

60

70

80

Visitedcompany

careers site

Viewedcareers in

inbox

Browsedcareers onnetworks

Browsedcareers onjob board

sites

Applied to ajob

Uploadedresume

Downloadedcompany

app

Passive Candidates

Active Candidates

How do professionals interact with career opportunities on mobile?

Active candidates

74%

72%

68%

82%

71%

69%

Inbox

Job sites

Soc/prof networks

Inbox

Career sites

LI profiles

Passive candidates

62%

60%

58%

62%

52%

50%

50%

Inbox

LI profiles

Career site

Soc/prof

Career site

Inbox

Soc/prof

Different devices serve different purposes for

different audiences

smartphone tablet

How do professionals interact with career opportunities on mobile?


How talent acquisition organizations globally

feel about mobile recruiting

0% 20% 40% 60% 80% 100%

Have adequately invested

Job postings are mobile optimized

Looking to invest in tools

Careers site is mobile optimized

Don't know where to start

NOT a top priority 49%

29%

21%

20%

18%

13%


Is your mobile experience driving away

potential candidates?

“I have stopped applying if

their mobile technology isn’t

up to par. That alone tells you

something about the

company’s priorities and

whether they are savvy.”

“Company websites are

impossible to use from an iPad

device anytime their careers

section is in Flash. Argh!”

“[Mobile apply was] all easy

except uploading my resume

and it would not take it. I had

to hand deliver one to the

business.”

10

Panic?



The 3 pillars of mobile recruiting

through the candidate’s eyes

Learn Apply Engage

Mobile recruiting strategy: build the foundation

With special thanks to the pros

Phil Hendrickson Manager of Global Talent

Sourcing Strategy

Starbucks Coffee Company

Brett Underhill Director, Recruiting Programs

Prudential Financial

Vildan Stidham Divisional Vice President,

Global Talent Acquisition

Abbott Laboratories

1. Understand how prospects interact with you via

mobile; benchmark vs. others

What % of your

career site traffic

is via mobile?

How does that

compare to %

overall site traffic

via mobile?

What’s the rate of

conversion to

applicant via

desktop vs.

mobile?

How

discoverable are

your jobs via

mobile search?

How shareable

are your jobs via

mobile?

What’s the

competition up

to?

BUILD THE FOUNDATION

2. Start small

Partner with different parts of the business to achieve success.

Example:

McDonalds


3. Set success metrics and KPIs

Track:

• Growth of mobile traffic to your

careers site and jobs.

• What % of candidates start vs.

finish a job application.

• Interaction patterns with your

mobile properties according to

device type.

• Whether you are able to follow

candidates from source to hire.

“Don’t try to do it all. Know what your

business needs are and prioritize

mobile solutions per these needs.” - Vildan Stidham, Abbott



Pillar 1: Learn

0% 20% 40% 60% 80% 100%

Employee profiles

Benefits

Company history

Culture description

Current job openings

Top 5 things candidates look for on your career site

Optimize your careers site • Use mobile responsive design; stay away from flash

• Keep it short and sweet

• Make sure all your forms/links work on mobile

• Include the TOP 5 things candidates want to see


Pillar 1: Learn

Optimize your jobs

Example:

Starbucks


Pillar 1: Learn

Optimize your email/ InMail messages

5 Rules of mobile clarity:

1. Keep your sentences short

2. Keep your paragraphs short

3. Spell out ‘why them’

4. Include an obvious call to action

5. Make every word on the screen count!


Pillar 2: Apply

Top reason why professionals have not applied to a job via mobile devices

6

10

13

15

16

18

30

37

40

0% 20% 40% 60% 80% 100%

Went via my network

Tried but too complex

Tried but took too long

No mobile apply option

No interesting job

Needed more time

Customize resume

Haven't been looking

No resume stored

Over 50% of active candidates surveyed haven’t applied

because they don’t have a resume stored

All respondents (passive and active)


Pillar 2: Apply

Optimize your mobile apply process • If possible, eliminate the requirement for resume and

cover letter uploads

• Allow candidates to submit a complete LinkedIn

profile in lieu


Pillar 3: Engage

1. Communicate with candidates immediately, even on the go 2. Communicate with hiring managers 3. Provide an innovative on-site experience

Send SMS messages

with traffic alerts the

morning of the interview

Provide on-site interviewees with an

iPad full of employer branding videos,

interviewers’ LinkedIn profiles etc.


Pillar 3: Engage

36% of smartphone users research career opportunities during their commute.

51% do so on their lunch or coffee break.

80% of tablet users research career opportunities at home after work

Understand when your candidates are looking at you


Pillar 3: Engage

36% of smartphone users research career opportunities during their commute.

51% do so on their lunch or coffee break.

80% of tablet users research career opportunities at home after work

Understand when your candidates are looking at you

Think about WHEN you’re publishing great career content Be in their line of sight!

71% of company followers on LinkedIn are

interested in career opportunities at

companies they follow.

#hiretowin | @hireonlinkedin

Example: Targeted Status Updates on LinkedIn


LinkedIn & mobile: the facts

38% of LinkedIn’s

monthly visitors now

via mobile apps

90 LinkedIn

profiles

viewed every

second via

mobile device

30% of LinkedIn’s monthly

unique job viewers on

mobile devices


The mobile candidate experience on LinkedIn

Many key elements of the LinkedIn experience are already optimized for mobile

Sponsored Jobs

Mobile

Work With

Us Ads

Job Posts

InMail

Messages

Recruiter Mobile

LEARN

APPLY

ENGAGE

The ultimate goal: one device-agnostic

candidate journey

“ The common mistake is to see mobile recruitment as a one-time

investment. Our biggest success is the fact that we made mobile

recruitment part of our organic growth.” – Vildan Stidham, Abbott



For more details, download our new free

Mobile Recruiting E-book

http://lnkd.in/mobile-recruiting





mobile recruiting essentials: what candidates want & what you must do | webcast

Business

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