reasons to choose multiple fast food franchise units

Reasons to Choose Multiple Fast Food Franchise Units

Investors looking for a fresh opportunity and office workers tired of the corporate grind and wanting to become their

own boss are equally attracted to fast food franchises. There’s a lot of status involved in owning your own

restaurant, and it’s relatively easy to find startup capital teaming up with an for fast food franchises.

The biggest fast food companies are usually 80 percent or more franchised locations that provide

a win-win opportunity for the franchisor and franchisee looking to capitalize on the stellar brand awareness and public appetite (pun intended) for

that particular fast food brand.

Topics of Discussion:1. More Powerful, Effective, and

Streamlined Advertising2. Overseeing Multiple Locations in

High-Traffic Areas3. Delegating and Building a Strong

Oversight Team4. Making Multi-Unit Oversight Easier

with Multiple Brands

The vast majority of America’s restaurant franchises are now multi-unit—at last estimate,

around 77 percent of restaurant franchisees owned multiple properties—because of easier

access to financing, stronger corporate relationships, streamlined training, and a more

acute awareness of the emerging markets that are a surefire means of successful expansion. Multi-

unit franchise owners also talk about having more control over their locations and more autonomy

from the franchisor when it comes to where to set up shop next.

2. From the franchisor’s perspective, another advantage to having multi-unit franchisees is that it greatly simplifies creating and implementing a

powerful marketing strategy. This makes for more effective marketing overall. Franchisors often find it easier to divvy up regional ad money among a

few, often very experienced, franchisees as opposed to a dozen or more franchisees for one region. Having fewer cooks in the kitchen, so to

speak, usually also translates into a more unified and powerful marketing message overall.

2. The timeless mantra when it comes to making sure that your franchise succeeds from day 1 is, of

course, “location, location, location.” What this means is that you need to pick a franchise location that’s in a high-traffic area and that suits the type of franchise within which you’re working. As an

example, choosing a street-corner restaurant location situated by office buildings might be ideal for raking in lunch hour business, while choosing a

highly visible location makes sense for more impulse purchases in, say, the clothing industry.

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Disclaimer: This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for

information purposes only. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer

you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements

in your state. Franchise offerings are made by Franchise Disclosure Document only.