real world business change - keynote speaker matt crabtree

Real  World  Business  Change    Three  uncomfortable  truths…    

…and  what  HR  Professionals  can  do  about  them  

Ma3  Crabtree  Founder  &  CEO  

Three !Uncomfortable Truths!

Transforma=on  programmes  are  evidence  of  an  

organisa.on  that’s  not  good  at  change  

What  senior  execu=ve  leadership  do  or  want  is  almost  completely  

irrelevant  

The  overwhelming  amount  of  

communica=on  is  either  neutral  or  nega.ve  in  impact  

Three !Uncomfortable Truths!

Transforma=on  programmes  are  evidence  of  an  

organisa.on  that’s  not  good  at  change  

What  senior  execu=ve  leadership  do  or  want  is  almost  completely  

irrelevant  

The  overwhelming  amount  of  

communica=on  is  either  neutral  or  nega.ve  in  impact  

‘Have  to’  REACTIVE  

‘Want  to’  PROACTIVE  

REACTIVE   PROACTIVE  

B.A.U.  

Think  the    unthinkable  

Reward  ALL    innova=on  

Drive  out  bureaucracy  

Three !Uncomfortable Truths!

Transforma=on  programmes  are  evidence  of  an  

organisa.on  that’s  not  good  at  change  

What  senior  execu=ve  leadership  do  or  want  is  almost  completely  

irrelevant  

The  overwhelming  amount  of  

communica=on  is  either  neutral  or  nega.ve  in  impact  

Change is too often…

…imagined here

…delivered here

(in theory)

…KILLED HERE

Three !Uncomfortable Truths!

Transforma=on  programmes  are  evidence  of  an  

organisa.on  that’s  not  good  at  change  

What  senior  execu=ve  leadership  do  or  want  is  almost  completely  

irrelevant  

The  overwhelming  amount  of  

communica=on  is  either  neutral  or  nega.ve  in  impact  

The  job  of  a  leader  during  a  period  of  change  is  to  define  reality  and  give  hope  

Why?   Affect?  

Risks?   Pay  off?  

Change  Communica.on  

Define Reality!

Define Reality!

Give Hope!

Give Hope!

Embed  change  as  a  cultural  norm  and  encourage  a  constant  focus  on  

the  future  

Genuinely  engage,  and  meaningfully  equip,  your  first  and  

second  line  leaders  

Communicate  to  people  like  

they  are  adults  and  tell  

them  EVERYTHING  

you  can  

www.posi.vemomentum.com/freestuff  

Real  World  Business  Change    Three  uncomfortable  truths…    

…and  what  HR  Professionals  can  do  about  them  

Ma3  Crabtree  Founder  &  CEO