real estate digital marketing

Digital Marketing DividendsEfficiency, Productivity, and

Profitability

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#angtft

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Relevancy

Ben Tyson Head of Sales Enablement: Directories, Web Hosting & SEM at

Rosey KoberleinCEO of Long Realty

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Loyalty

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Remember #angtft ?

Rivers PearceDirector of Marketing

The Economics of Content

Source: Mark Schaeffer

Tim

e

Amount of Content

Technology has enabled a rise in content consumption

but this has an inviolable limit

Content production will continue to increase

exponentially

Area of Content Shock when content production is uneconomical

U.S., 2014, Hours : Minutes

Sources: Bureau of Labor Statistics, The Telegraph, Edison Research, We Are Social, eMarketer, Nielsen, National Sleep Foundation, Deloitte, SNL Kagan, Sandvine, Ipsos, comScore, Global Web Index, OECD, Activate analysis. Behaviors averaged over 7 days. Related travel time included within timing reported for daily activities.

www.activate.com

11:05

6:04

7:13

7:06

Media and Consumer Tech Activity(Video, Audio, Social Media, Gaming, Reading)

Work & Education

Sleep

Other Non-Work Activity(Cooking, Housework & Shopping, Personal & Household Care, Leisure, Fitness, Community & Other Activities, Eating & Drinking)

Total 31 Hours 28 Minutes

The total tech and media attention up for grabs is enormous: more than half the waking day is spent on tech and media.

Average Employed Adult Daily Behavior

Sources: Edison, We Are Social, eMarketer, Nielsen, Deloitte, SNL Kagan, Sandvine, Ipsos, Global Web Index, Pew Research Center, Flurry Insights, NetMarketShare, Statcounter, Activate analysis. Time spent may be double counted (e.g. YouTube for both video & audio).

U.S., 2011-2017E, Hours : MinutesTime Spent Among 18+ Users

www.activate.com

Time spent on major digital activities like video, audio, social media, & gaming will continue to increase

2011 2012 2013 2014 2015E 2016E 2017E

4h 56m5h 13m

5h 23m5h 35m

5h 54m6h 8m

6h 21m

3h 12m 3h 21m

2h

3h 39m3h 52m

4h 3m4h 15m

1h 21m1h 42m

3h 31m

2h 18m2h 42m

3h 12m

3h 42m

44m 48m 54m 1h 1m 1h 8m 1h 17m 1h 26m

Video / CAGR 4.2%

Audio / CAGR 4.9%Social Media / CAGR 17.8%

Gaming / CAGR 11.9%

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ExpectationsEngagement

Trust

Source: Econsultancy

How Critical to Business Success It Is

How

Diffi

cult

It Is

to U

se

Social Listening

Proximity or location-based marketing

Social MediaManagement

Split/Multivariate Testing (MVT)

AttributionManagement

Multichannel Campaign Management

Marketing Automation

SEO Technology

Paid Search BidManagement Technology

Lead ManagementSolutions

Data ManagementPlatform (DMP)

Email MarketingPlatform (ESP)

Digital Analytics

Content ManagementSystem (CMS)

Customer RelationshipManagement (CRM)

*Size of the bubbles is directly proportional to the percentage of companies surveyed investing in each

market technology

RevenueRetention

Recruitment