reaching millennials on the radio: six things every maine advertiser needs to know

Post on 13-Jul-2015

138 Views

Category:

Marketing

0 Downloads

Preview:

Click to see full reader

TRANSCRIPT

Radio: Tuning Into The Maine Millennial Market

www.PortlandRadioGroup.com

Source: Nielsen Audio National Regional Database, Spring 2013

6 Facts Every Maine Marketer Needs To Know About Advertising To Millennials

Radio: Tuning Into The Maine Millennial Market

www.PortlandRadioGroup.com

Source: Nielsen Audio National Regional Database, Spring 2013

305,510 Adults 18-34 Listen To Radio In Maine Each Week

Radio: Tuning Into The Maine Millennial Market

www.PortlandRadioGroup.com

Source: Nielsen Audio National Regional Database, Spring 2013

90.3%

9-Out-Of-10

Listen To Radio Each Week

18-34 Year Olds

Radio: Tuning Into The Maine Millennial Market

www.PortlandRadioGroup.com

Source: Nielsen Audio National Regional Database, Spring 2013

11.5 Hours The number of hours 18-34 year olds spend listening to radio every week

Radio: Tuning Into The Maine Millennial Market

www.PortlandRadioGroup.com

Source: Nielsen Audio National Regional Database, Spring 2013

3pm-7pm

The time 18-34 year olds are most likely to listen to the radio

Radio: Tuning Into The Maine Millennial Market

www.PortlandRadioGroup.com

Source: Nielsen Audio National Regional Database, Spring 2013

Country Music The favorite radio format of 18-34 year olds

Radio: Tuning Into The Maine Millennial Market

www.PortlandRadioGroup.com

Source: Nielsen Audio National Regional Database, Spring 2013

72% Listen to radio away from home

of 18-34 year olds

Radio: Tuning Into The Maine Millennial Market

www.PortlandRadioGroup.com

Source: Nielsen Audio National Regional Database, Spring 2013

6 Facts Every Maine Marketer Needs To Know About Advertising To Millennials

top related