reaching millennials on the radio: six things every maine advertiser needs to know
TRANSCRIPT
Radio: Tuning Into The Maine Millennial Market
www.PortlandRadioGroup.com
Source: Nielsen Audio National Regional Database, Spring 2013
6 Facts Every Maine Marketer Needs To Know About Advertising To Millennials
Radio: Tuning Into The Maine Millennial Market
www.PortlandRadioGroup.com
Source: Nielsen Audio National Regional Database, Spring 2013
305,510 Adults 18-34 Listen To Radio In Maine Each Week
Radio: Tuning Into The Maine Millennial Market
www.PortlandRadioGroup.com
Source: Nielsen Audio National Regional Database, Spring 2013
90.3%
9-Out-Of-10
Listen To Radio Each Week
18-34 Year Olds
Radio: Tuning Into The Maine Millennial Market
www.PortlandRadioGroup.com
Source: Nielsen Audio National Regional Database, Spring 2013
11.5 Hours The number of hours 18-34 year olds spend listening to radio every week
Radio: Tuning Into The Maine Millennial Market
www.PortlandRadioGroup.com
Source: Nielsen Audio National Regional Database, Spring 2013
3pm-7pm
The time 18-34 year olds are most likely to listen to the radio
Radio: Tuning Into The Maine Millennial Market
www.PortlandRadioGroup.com
Source: Nielsen Audio National Regional Database, Spring 2013
Country Music The favorite radio format of 18-34 year olds
Radio: Tuning Into The Maine Millennial Market
www.PortlandRadioGroup.com
Source: Nielsen Audio National Regional Database, Spring 2013
72% Listen to radio away from home
of 18-34 year olds
Radio: Tuning Into The Maine Millennial Market
www.PortlandRadioGroup.com
Source: Nielsen Audio National Regional Database, Spring 2013
6 Facts Every Maine Marketer Needs To Know About Advertising To Millennials