re-imagining myspace | nick love, myspace and ign entertainment | istrategy sydney 2010
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re-imagining for the new social web Nick Love myspace.com/nicklove73 twitter.com/nicholaslove
Why we needed to re-imagine
Turning the ship around From social network to social entertainment destination
Turning the Ship Around
market & internal trends
social media is dead: the future web is more social,
personal & niche
changes in Myspace user behaviour
what do we do well?
“be the leading social
entertainment destination, powered by the passions
of fans”
new technology new design
focus on curators
TOPICS (Technical Element)
CURATORS (Human Element)
richest social
entertainment
experience
that drives
user engagement
November 29, 2010
new brand
key takeouts & questions
Nick Love nlove@myspace-inc.com myspace.com/nicklove73 twitter.com/nicholaslove
THANK YOU
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