razorfish - garrick schmitt on actions speak louder than advertising
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Actions Speak Louder Than Advertising
Garrick Schmitt, Group Vice President, Experience Planning
Email: garrick.schmitt@razorfish.com
Twitter: @gschmitt
Page 2 © 2009 Razorfish. All rights reserved.
Actions Speak Louder Than Advertising
Page 3 © 2009 Razorfish. All rights reserved.
Or…..
Page 4 © 2009 Razorfish. All rights reserved.
Why Digital *Will* Differentiate Your Brand
Page 5 © 2009 Razorfish. All rights reserved.
You Just Need To Think About It Differently
Page 6 © 2009 Razorfish. All rights reserved.
Traditional Digital Marketing
Page 7 © 2009 Razorfish. All rights reserved.
Page 8 © 2009 Razorfish. All rights reserved.
What is this little green swizzle stick thingamajig?
Page 9 © 2009 Razorfish. All rights reserved.Flickr photo from ToriCore
Page 10 © 2009 Razorfish. All rights reserved.Flickr photo from ToriCore
Keeps The Coffee In The Cup
Page 11 © 2009 Razorfish. All rights reserved.
Where It Belongs
Page 12 © 2009 Razorfish. All rights reserved.
Page 13 © 2009 Razorfish. All rights reserved.
Page 14 © 2009 Razorfish. All rights reserved.
Page 15 © 2009 Razorfish. All rights reserved.
Changed The Customer Experience For Millions
Page 16 © 2009 Razorfish. All rights reserved.
And Starbucks Didn’t Even Come Up With The Idea…
Page 17 © 2009 Razorfish. All rights reserved.
Customers Did.
Page 18 © 2009 Razorfish. All rights reserved.
70,000 (!) Ideas Since Launch
Page 19 © 2009 Razorfish. All rights reserved.
Digital At The Core
Page 20 © 2009 Razorfish. All rights reserved.
Actions Speak Louder Than Advertising
Page 21 © 2009 Razorfish. All rights reserved.
Digital’s Impact Knows No Bounds
Page 22 © 2009 Razorfish. All rights reserved.
CNN’s Magic Map
Page 23 © 2009 Razorfish. All rights reserved.
CNN and Facebook Connect
Page 24 © 2009 Razorfish. All rights reserved.
Virgin America
Page 25 © 2009 Razorfish. All rights reserved.
Virgin America RED
Page 26 © 2009 Razorfish. All rights reserved.
Matter and Royal Mail
Page 27 © 2009 Razorfish. All rights reserved.
Puts Brands In Your Hands
Page 28 © 2009 Razorfish. All rights reserved.
Comcast
Page 29 © 2009 Razorfish. All rights reserved.
Twitter: @comcastcares
Page 30 © 2009 Razorfish. All rights reserved.
Mattel and Barbie
Page 31 © 2009 Razorfish. All rights reserved.
Barbie Blogs, Meets Facebook, Twitter and YouTube
Page 32 © 2009 Razorfish. All rights reserved.Flickr photo from wixxx
?
Page 33 © 2009 Razorfish. All rights reserved.
What’s going to be your little green swizzle stick
thingamajig?
Thank You
Garrick Schmitt, Group Vice President, Experience Planning
Email: garrick.schmitt@razorfish.com
Twitter: @gschmitt
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