razorfish - garrick schmitt on actions speak louder than advertising
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Big Idea 7: Actions Speak Louder Than Advertising was delivered by Razorfish's Garrick Schmitt on April 23, 2009, at the 9th Annual Razorfish Client Summit (#rzcs on Twitter).TRANSCRIPT
Actions Speak Louder Than Advertising
Garrick Schmitt, Group Vice President, Experience Planning
Email: [email protected]
Twitter: @gschmitt
Page 2 © 2009 Razorfish. All rights reserved.
Actions Speak Louder Than Advertising
Page 3 © 2009 Razorfish. All rights reserved.
Or…..
Page 4 © 2009 Razorfish. All rights reserved.
Why Digital *Will* Differentiate Your Brand
Page 5 © 2009 Razorfish. All rights reserved.
You Just Need To Think About It Differently
Page 6 © 2009 Razorfish. All rights reserved.
Traditional Digital Marketing
Page 7 © 2009 Razorfish. All rights reserved.
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What is this little green swizzle stick thingamajig?
Page 9 © 2009 Razorfish. All rights reserved.Flickr photo from ToriCore
Page 10 © 2009 Razorfish. All rights reserved.Flickr photo from ToriCore
Keeps The Coffee In The Cup
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Where It Belongs
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Page 13 © 2009 Razorfish. All rights reserved.
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Changed The Customer Experience For Millions
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And Starbucks Didn’t Even Come Up With The Idea…
Page 17 © 2009 Razorfish. All rights reserved.
Customers Did.
Page 18 © 2009 Razorfish. All rights reserved.
70,000 (!) Ideas Since Launch
Page 19 © 2009 Razorfish. All rights reserved.
Digital At The Core
Page 20 © 2009 Razorfish. All rights reserved.
Actions Speak Louder Than Advertising
Page 21 © 2009 Razorfish. All rights reserved.
Digital’s Impact Knows No Bounds
Page 22 © 2009 Razorfish. All rights reserved.
CNN’s Magic Map
Page 23 © 2009 Razorfish. All rights reserved.
CNN and Facebook Connect
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Virgin America
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Virgin America RED
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Matter and Royal Mail
Page 27 © 2009 Razorfish. All rights reserved.
Puts Brands In Your Hands
Page 28 © 2009 Razorfish. All rights reserved.
Comcast
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Twitter: @comcastcares
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Mattel and Barbie
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Barbie Blogs, Meets Facebook, Twitter and YouTube
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?
Page 33 © 2009 Razorfish. All rights reserved.
What’s going to be your little green swizzle stick
thingamajig?
Thank You
Garrick Schmitt, Group Vice President, Experience Planning
Email: [email protected]
Twitter: @gschmitt