rajesh's web 2.0 summit presentation
Post on 11-Nov-2014
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Emergic
Emerging Enterprises, Technologies and Markets
Made in India, Made for the World
Rajesh Jainhttp://emergic.org
An Entrepreneur and Investor in India’s Internet and Mobile space
• 1994-2000: IndiaWorld– India’s first Internet portal; Self-funded
– Acquired by Sify in Nov 1999 for $115 million in one of Asia’s largest Internet deals
• 1998-now: Netcore Solutions– Managed Mail & Security Services for Enterprises
– Mobile Data Services for Consumers & Enterprises
• 2005-now: Emergic Venture Capital– Investments in creating India’s Digital Infrastructure
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Novatium’s Goal: Bring Computing and Internet Home for Middle India
• 50 million Middle Income Homes
• 8 million Home PCs
• 5 million Broadband Connections
• 30 million Cybercafe Visitors
Reduce Cost and Complexity Simultaneously for Mass-Market
3
Novatium used ‘Thin’ Computingto achieve Simplicity and Affordability
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Zero-maintenanceLow-PowerLocal Printer USB DevicesWebcamMultimediaTV OutputServer SyncWindows and Linux Apps$100 one-time for Computer
$10 per month for Service
Novatium focus is now on Mass Reach and Multi-Monetisation
Indian Homes
• Telcos
• Local Providers
• Retail
Beyond
• SMEs
• Education
• Rural5
Computing VAS
• Mass Ads
• Targeted Ads
• Subscriptions
– Content
– Applications
• Commerce
• Additional Access
NetCore used SMS Subscriptions to build Audience and Monetisation
Text Search : Internet ::
SMS Subscriptions : Mobile6
MyToday
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• 3.8 million subscribers
• 11 million subscriptions
• 13 million SMS daily
• 150+ advrtsrs; 250+ cmpgns
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Su
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be
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1 3 5 7 9 11 13 15 17
Time in Months7
Multi-Monetisation
• Ads and Leads
• Paid Channels
• Email2SMS
• Invertising
Media on Mobile
NetCore is building aMobile VAS Operator
Direct-to-Consumer Reach and Right-of-Way
Multi-Monetisation Model and Cash Balance
Owned SMS Infrastructure at Operators
Data MVNO with Airtime Monetisation
8
The Guiding Philosophy of Emergic Innovations
Bold and Ambitious
Goals
Focus on Local Non-
Consumers
Simpler and Cheaper
Limited Legacy helps
Leapfrog
9
Made in India, Made for the World
http://emergic.org
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