Emergic

Emerging Enterprises, Technologies and Markets

Made in India, Made for the World

Rajesh Jainhttp://emergic.org

An Entrepreneur and Investor in India’s Internet and Mobile space

• 1994-2000: IndiaWorld– India’s first Internet portal; Self-funded

– Acquired by Sify in Nov 1999 for $115 million in one of Asia’s largest Internet deals

• 1998-now: Netcore Solutions– Managed Mail & Security Services for Enterprises

– Mobile Data Services for Consumers & Enterprises

• 2005-now: Emergic Venture Capital– Investments in creating India’s Digital Infrastructure

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Novatium’s Goal: Bring Computing and Internet Home for Middle India

• 50 million Middle Income Homes

• 8 million Home PCs

• 5 million Broadband Connections

• 30 million Cybercafe Visitors

Reduce Cost and Complexity Simultaneously for Mass-Market

3

Novatium used ‘Thin’ Computingto achieve Simplicity and Affordability

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Zero-maintenanceLow-PowerLocal Printer USB DevicesWebcamMultimediaTV OutputServer SyncWindows and Linux Apps$100 one-time for Computer

$10 per month for Service

Novatium focus is now on Mass Reach and Multi-Monetisation

Indian Homes

• Telcos

• Local Providers

• Retail

Beyond

• SMEs

• Education

• Rural5

Computing VAS

• Mass Ads

• Targeted Ads

• Subscriptions

– Content

– Applications

• Commerce

• Additional Access

NetCore used SMS Subscriptions to build Audience and Monetisation

Text Search : Internet ::

SMS Subscriptions : Mobile6

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• 3.8 million subscribers

• 11 million subscriptions

• 13 million SMS daily

• 150+ advrtsrs; 250+ cmpgns

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Multi-Monetisation

• Ads and Leads

• Paid Channels

• Email2SMS

• Invertising

Media on Mobile

NetCore is building aMobile VAS Operator

Direct-to-Consumer Reach and Right-of-Way

Multi-Monetisation Model and Cash Balance

Owned SMS Infrastructure at Operators

Data MVNO with Airtime Monetisation

8

The Guiding Philosophy of Emergic Innovations

Bold and Ambitious

Goals

Focus on Local Non-

Consumers

Simpler and Cheaper

Limited Legacy helps

Leapfrog

9

Made in India, Made for the World

http://emergic.org