raise right ep

Raise Right EPWhat Type of GIP EP’s should I raise in my entity?

What is “a right EP”?

What makes a “RIGHT EP”

Study Background Duration Work Experience Language Technical Skill(optional) Expectations – Job Description Expectations – Country / Region

Alignment with Supply

The importance of Sub Product Based EP

Raising

Minimum

Criteria

Marketing

Channel

Marketing

Message

Sub Product Supply Understanding

Minimum

Criteria

Marketing

Channel

Marketing

Message

Sub Product Supply Understanding

AIESEC provides 16 types of internships.

There are 121 detailed background requirements

  Advertising + Public Relations  Brand & Trademark Management  Consumer + Buyer Behavior  Customer Relationship Management  Import & Export  International Marketing  Introductory Marketing  Market Research & Evaluation  Product Planning, Development & Control  Retail + Sales Marketing

Marketing

Example:

Our ability of offering different product varies

Different TN entities have their strength in offering internship opportunities depends on their market and experience.

Go to GIP Wiki to learn more of each product and be aware of what kind of products we can offer:http://www.myaiesec.net/content/viewwiki.do?contentid=10240085

Choose the products that fits both supply and student market potential.

Student Market Potential

Supply of AIESEC Network

Minimum

Criteria

Marketing

Channel

Marketing

Message

Sub Product Supply Understanding

Fact 1: In Commerce Type Sub segment there is extremely high supply of EPs v.s. TN Supply.It is important to-Raise higher quality Eps

• Duration Unless we are talking about GIP Teaching majority of TN takers require 4month+

• Work Experience Competition against EPs in company shortlisting, usual company practice

• Study Background Higher and specialized study background

• Language Regional Country TN requirements

Who are higher quality Eps Commerce Type Sub Products?

Fact 2: The world has huge demand for specific technical background Eps. It is important to-

1) Align supply with sub-sub background2) Drive the demand with EP supply

• Expertise Member HR to support technical recruitments

• University Work together to build access to specific class groups

• Subsegment Break this down further than Engineering and IT when targeting

• Connection to Market Linking back your message to the person who goes on X

How to find specialized Eps?

Minimum

Criteria

Marketing

Channel

Marketing

Message

Sub Product Supply Understanding

The basis of Strategic Marketing

Target

Who will buy your sub products?Understand their wants, needs, interests and what

context they’re living in during the time period when you wish to run the recruitment campaign

“Know your potential customer”

ChannelWith what channels your target will

be approached?

• In which way your target is getting information?

• What channels do they visit / trust?• Are they active in the channels you use? How

often?• What do they do there?

Channel

How to define the:

The power of channel shows when it fits right target!

ChannelPush StrategyIn the classic marketing formula, the emphasis was on promotion – pushing your message out to the world at large.

Activities • cold calling, • unsolicited mail or email, • paid advertising (online and off), • promotional events like trade shows, • and some forms of PR, like blasting out press releases

ChannelPull StrategyBuilding affinity and connections. attract clients in your niche,

Activities • develop referral partnerships, • become visible at networking events, • get booked as a public speaker, • have articles published,• land media interviews,• build a content-rich website.

Channel

It is much easier to make a sale when clients contact you as the result of hearing about you from someone else, or after sampling your expertise.

Channel1. University related channelUniversity channel is the easiest channel to work with and allows focus and target recruitment.

University Services• Partnership Management • Mass access to students• Targeted access based on your opportunities

Uni Management / Professors• Partnership Management• Clear Benefits-Reputation

Channel

1. University related channelYouth Organisations • Search the top youth organisations in your universities• Focus based on sub product• Product Development together

Channel2. Outside University ChannelExternal channel has a lot of potential but takes more time to make it work.

Other Relevant Organisations• External environment are not only our universities• Search Based on your top profiles • Associations/ Institutions• Access to massive amount of people

Examples• Organisations of (youth) Unemployment• Organizations of professional orientation• EU programs – Young people apply for jobs abroad

ONLINE

3. Online ChannelOnline channel can reach massive amount of people easily. The key is to tailor the reach specific background we want.• Facebook/Twitter• Website• University virtual platforms

MessageWhat parts of your product are the most attractive for your customers?What is the core value proposition of your sub product you are presenting?

Expectations

S&D

Value Proposition

CustomersMessage

Message

ExpectationsS&D

Longer Duration

Specific Regions

More Work XP

Example of AIESEC Germany

Message

Value proposition

GTK New Business Culture

Need for International Competencies

Contact / Network

Pool of Opportunities

Support from AIESEC

MessageExample of AIESEC Germany

customers

International Cross Culture XP

Better than Semester Abroad

Don’t have to leave the country forever

Enough time for real culture shock

MessageExample of AIESEC Germany

message

“Work in an International environment and equip yourself with unique competencies”

“Challenge yourself and experience a new business culture”

MessageExample of AIESEC Germany

message

Excellent English (B2-C1 CEFR)

Bonus to have language: Spanish, French, Mandarin, Portuguese (A2 – B1 CEFR)

Prior Internship XP in related field

Minimum 4 months availability

Subsegment Channels

Message Example of AIESEC Germany

Minimum

Criteria

Marketing

Channel

Marketing

Message

Sub Product Supply Understanding

Thank You