raise right ep
TRANSCRIPT
Raise Right EPWhat Type of GIP EP’s should I raise in my entity?
What is “a right EP”?
What makes a “RIGHT EP”
Study Background Duration Work Experience Language Technical Skill(optional) Expectations – Job Description Expectations – Country / Region
Alignment with Supply
The importance of Sub Product Based EP
Raising
Minimum
Criteria
Marketing
Channel
Marketing
Message
Sub Product Supply Understanding
Minimum
Criteria
Marketing
Channel
Marketing
Message
Sub Product Supply Understanding
AIESEC provides 16 types of internships.
There are 121 detailed background requirements
Advertising + Public Relations Brand & Trademark Management Consumer + Buyer Behavior Customer Relationship Management Import & Export International Marketing Introductory Marketing Market Research & Evaluation Product Planning, Development & Control Retail + Sales Marketing
Marketing
Example:
Our ability of offering different product varies
Different TN entities have their strength in offering internship opportunities depends on their market and experience.
Go to GIP Wiki to learn more of each product and be aware of what kind of products we can offer:http://www.myaiesec.net/content/viewwiki.do?contentid=10240085
Choose the products that fits both supply and student market potential.
Student Market Potential
Supply of AIESEC Network
Minimum
Criteria
Marketing
Channel
Marketing
Message
Sub Product Supply Understanding
Fact 1: In Commerce Type Sub segment there is extremely high supply of EPs v.s. TN Supply.It is important to-Raise higher quality Eps
• Duration Unless we are talking about GIP Teaching majority of TN takers require 4month+
• Work Experience Competition against EPs in company shortlisting, usual company practice
• Study Background Higher and specialized study background
• Language Regional Country TN requirements
Who are higher quality Eps Commerce Type Sub Products?
Fact 2: The world has huge demand for specific technical background Eps. It is important to-
1) Align supply with sub-sub background2) Drive the demand with EP supply
• Expertise Member HR to support technical recruitments
• University Work together to build access to specific class groups
• Subsegment Break this down further than Engineering and IT when targeting
• Connection to Market Linking back your message to the person who goes on X
How to find specialized Eps?
Minimum
Criteria
Marketing
Channel
Marketing
Message
Sub Product Supply Understanding
The basis of Strategic Marketing
Target
Who will buy your sub products?Understand their wants, needs, interests and what
context they’re living in during the time period when you wish to run the recruitment campaign
“Know your potential customer”
ChannelWith what channels your target will
be approached?
• In which way your target is getting information?
• What channels do they visit / trust?• Are they active in the channels you use? How
often?• What do they do there?
Channel
How to define the:
The power of channel shows when it fits right target!
ChannelPush StrategyIn the classic marketing formula, the emphasis was on promotion – pushing your message out to the world at large.
Activities • cold calling, • unsolicited mail or email, • paid advertising (online and off), • promotional events like trade shows, • and some forms of PR, like blasting out press releases
ChannelPull StrategyBuilding affinity and connections. attract clients in your niche,
Activities • develop referral partnerships, • become visible at networking events, • get booked as a public speaker, • have articles published,• land media interviews,• build a content-rich website.
Channel
It is much easier to make a sale when clients contact you as the result of hearing about you from someone else, or after sampling your expertise.
Channel1. University related channelUniversity channel is the easiest channel to work with and allows focus and target recruitment.
University Services• Partnership Management • Mass access to students• Targeted access based on your opportunities
Uni Management / Professors• Partnership Management• Clear Benefits-Reputation
Channel
1. University related channelYouth Organisations • Search the top youth organisations in your universities• Focus based on sub product• Product Development together
Channel2. Outside University ChannelExternal channel has a lot of potential but takes more time to make it work.
Other Relevant Organisations• External environment are not only our universities• Search Based on your top profiles • Associations/ Institutions• Access to massive amount of people
Examples• Organisations of (youth) Unemployment• Organizations of professional orientation• EU programs – Young people apply for jobs abroad
ONLINE
3. Online ChannelOnline channel can reach massive amount of people easily. The key is to tailor the reach specific background we want.• Facebook/Twitter• Website• University virtual platforms
MessageWhat parts of your product are the most attractive for your customers?What is the core value proposition of your sub product you are presenting?
Expectations
S&D
Value Proposition
CustomersMessage
Message
ExpectationsS&D
Longer Duration
Specific Regions
More Work XP
Example of AIESEC Germany
Message
Value proposition
GTK New Business Culture
Need for International Competencies
Contact / Network
Pool of Opportunities
Support from AIESEC
MessageExample of AIESEC Germany
customers
International Cross Culture XP
Better than Semester Abroad
Don’t have to leave the country forever
Enough time for real culture shock
MessageExample of AIESEC Germany
message
“Work in an International environment and equip yourself with unique competencies”
“Challenge yourself and experience a new business culture”
MessageExample of AIESEC Germany
message
Excellent English (B2-C1 CEFR)
Bonus to have language: Spanish, French, Mandarin, Portuguese (A2 – B1 CEFR)
Prior Internship XP in related field
Minimum 4 months availability
Subsegment Channels
Message Example of AIESEC Germany
Minimum
Criteria
Marketing
Channel
Marketing
Message
Sub Product Supply Understanding
Thank You