radiodays europe 2014 - connected cars

@fnjacobs

Michael Hill, Managing Director

Car radio 1958

King of the Car since the 1950s

Online radio

Satellite radio

MP3/digital tracks

CD player

AM/FM radio

6%

11%

13%

15%

58%

% using ‘almost all’ or ‘most of’ the time in car, from Edison/Triton ‘Infinite Dial’

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The Radio Revenue StoryCATEGORY 2009 2010 2011 2012 2013

Automotive 23% 24% 26% 29% 29%

Communications 22% 22% 19% 18% 22%

TV/Networks/Cable 17% 18% 19% 18% 17%

Restaurants 21% 18% 19% 18% 16%

Financial 17% 18% 17% 17% 16%

% of Total Top 5 Category Spending – Ranking Based on 2013 Expenditures(Note: Percentages represent share of total top 5 category spending only and not

percentage of total radio revenue)

Automotive 23% 24% 26% 29% 29%

Video 1, integrated in videosession

Video integrated in videosession

Connected Vehicles – User Comparison

* When combined with Sirius Travel Link Services** When combined with Sirius Travel Link Services and $50

BringGo navigation app

Most Important New Car Features

“Very Important” features among the 12% of respondents planning on buying/leasing a new vehicle in 2014

Video integrated in videosession

LIVERADIONEWKIDS

11

Reliable signal to cars

Live, human connection

DAB, FM, and Internet

But interface really matters

Video integrated in videosession

LIVERADIONEWKIDS

11

1: Let’s engage the car companies, together

2: Realise the future is broadcast plus internet

3: Make Radio easy to ‘plug and play’ in-car

4: Go on the offensive. It’s all to play for

Large and loyal in-car audienceWe know what makes listeners tick Transmitters – size DOES matter!

Interface to stun Apple, Google, BMWRevolutionary commercial modelsDriver-tailored radio content

Action Steps

Drive a “connected car”

Action Steps

Attend a “connected car”

conference

Action Steps

Develop a mobile strategy

Action Steps

Reimagine your brand’s content

strategy

@radiomikehill

@fnjacobs