racism makes me sick - antar campaign outline

ANTaR campaign outline

Natalia Vukolova & Priscilla Brice-Weller

Non-government

Not-for-profit

FOCUS: Indigenous rights and justice

Advocacy

Lobbying

Social campaigning

EMPHASIS: non-Indigenous Australians

Solid research on direct link between racism and ill-health

Racism prevalent

ANTaR experience and involvement in Close the Gap campaign on Indigenous health

Need for social campaigning

The Body Shop – consumer environment

Complex issue – simple message

Campaign tools – the ask

To raise awareness about the link between Indigenous

health crisis and the need for individual anti-racism action

To change attitudes and behaviour so that individuals can

challenge racism and do something positive & respectful

to support Indigenous people

Individual action

Individual attitudes and behaviour

Involving more people in the movement

Spread the word quickly to current supporters

Current supporters can advertise it easily

Interactivity

Cuts down on admin

3 out of 4 Indigenous

Australians experience

racism in their everyday

lives

Experience of racism leads

to cannabis and alcohol

consumption in under-12

year olds

sympathisers activists

Simple actions

Professional

activists

Activemembers

Easy actions

AdvocatesSpecific,tangible actions

Simple actions:

•befriending•subscribing•forwarding•learning

Easy actions:

•blogging•signing petitions or pledges•emailing pollies or companies•wearing badge/shirt•learning more

Specific actions:

•donating•volunteering•downloading and using online materials offline•creating and uploading multimedia•finding events•challenging deeply-held beliefs

Highest number of monthly visitors to our website

Nearly 1,000 pledges signed in the first week

Nearly 200 people downloaded the quiz onto their Facebook

page so far (about 10 days)

Media interest

thank you very much for your timeand for your commitment

Racism makes me sick: www.antar.org.au/racism