racism makes me sick - antar campaign outline
TRANSCRIPT
ANTaR campaign outline
Natalia Vukolova & Priscilla Brice-Weller
Non-government
Not-for-profit
FOCUS: Indigenous rights and justice
Advocacy
Lobbying
Social campaigning
EMPHASIS: non-Indigenous Australians
Solid research on direct link between racism and ill-health
Racism prevalent
ANTaR experience and involvement in Close the Gap campaign on Indigenous health
Need for social campaigning
The Body Shop – consumer environment
Complex issue – simple message
Campaign tools – the ask
To raise awareness about the link between Indigenous
health crisis and the need for individual anti-racism action
To change attitudes and behaviour so that individuals can
challenge racism and do something positive & respectful
to support Indigenous people
Individual action
Individual attitudes and behaviour
Involving more people in the movement
Spread the word quickly to current supporters
Current supporters can advertise it easily
Interactivity
Cuts down on admin
3 out of 4 Indigenous
Australians experience
racism in their everyday
lives
Experience of racism leads
to cannabis and alcohol
consumption in under-12
year olds
sympathisers activists
Simple actions
Professional
activists
Activemembers
Easy actions
AdvocatesSpecific,tangible actions
Simple actions:
•befriending•subscribing•forwarding•learning
Easy actions:
•blogging•signing petitions or pledges•emailing pollies or companies•wearing badge/shirt•learning more
Specific actions:
•donating•volunteering•downloading and using online materials offline•creating and uploading multimedia•finding events•challenging deeply-held beliefs
Highest number of monthly visitors to our website
Nearly 1,000 pledges signed in the first week
Nearly 200 people downloaded the quiz onto their Facebook
page so far (about 10 days)
Media interest
thank you very much for your timeand for your commitment
Racism makes me sick: www.antar.org.au/racism