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QUT Digital Repository: http://eprints.qut.edu.au/
Russell-Bennett, Rebekah and Worthington, Steve and Hartel, Charmine (2009) One size doesn't fit all. Exploring marketing strategies for influencing three dimensions of brand loyalty. In: Proceedings of the Academy of Marketing Conference 2009, 6-9 July 2009, Leeds Metropolitan University.
© Copyright 2009 the authors.
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