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QUT Digital Repository: http://eprints.qut.edu.au/ Russell-Bennett, Rebekah and Worthington, Steve and Hartel, Charmine (2009) One size doesn't fit all. Exploring marketing strategies for influencing three dimensions of brand loyalty. In: Proceedings of the Academy of Marketing Conference 2009, 6-9 July 2009, Leeds Metropolitan University. © Copyright 2009 the authors.

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Page 1: QUT Digital Repository:  · thus the strategies that are used to influence loyalty. In both research and practice, loyalty is operationalised as attitudinal or behavioural, with some

QUT Digital Repository: http://eprints.qut.edu.au/

Russell-Bennett, Rebekah and Worthington, Steve and Hartel, Charmine (2009) One size doesn't fit all. Exploring marketing strategies for influencing three dimensions of brand loyalty. In: Proceedings of the Academy of Marketing Conference 2009, 6-9 July 2009, Leeds Metropolitan University.

© Copyright 2009 the authors.

Page 2: QUT Digital Repository:  · thus the strategies that are used to influence loyalty. In both research and practice, loyalty is operationalised as attitudinal or behavioural, with some
Page 3: QUT Digital Repository:  · thus the strategies that are used to influence loyalty. In both research and practice, loyalty is operationalised as attitudinal or behavioural, with some
Page 4: QUT Digital Repository:  · thus the strategies that are used to influence loyalty. In both research and practice, loyalty is operationalised as attitudinal or behavioural, with some
Page 5: QUT Digital Repository:  · thus the strategies that are used to influence loyalty. In both research and practice, loyalty is operationalised as attitudinal or behavioural, with some
Page 6: QUT Digital Repository:  · thus the strategies that are used to influence loyalty. In both research and practice, loyalty is operationalised as attitudinal or behavioural, with some
Page 7: QUT Digital Repository:  · thus the strategies that are used to influence loyalty. In both research and practice, loyalty is operationalised as attitudinal or behavioural, with some
Page 8: QUT Digital Repository:  · thus the strategies that are used to influence loyalty. In both research and practice, loyalty is operationalised as attitudinal or behavioural, with some
Page 9: QUT Digital Repository:  · thus the strategies that are used to influence loyalty. In both research and practice, loyalty is operationalised as attitudinal or behavioural, with some

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