quickflix strategic vision

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“A new commercial distribution option"

Tim Parsons – SPAA Nov 2010

Hybrid Multiplatform Delivery

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FACT: Launching a commercially

viable digital movie distributionbusiness is hard.

Failed Failed Failed

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FACT: Legal digital download services for

movies + TV haven’t worked.

Steve Jobs: “Apple TV is a hobby”

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FACT:Most consumers already have a

simple, accepted way to watch movies:

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Digital movie alternatives do looktoo expensive, or too much

like hard work.

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We aim to change this…

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…as only a pure-play entertainment company with

60,000+ active subscribers can.

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Customer acquisition, trialist conversion,

subscriber retention.

These things are hard.

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We get it.

We’re growing 20% per quarter,ARPUs above $17,

churn at lowest level ever.

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We know our subscribers.

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We will carefully transition ourexisting 60,000+ paying members

from

to…

+

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Brought to you by

...a multiplatform digital service

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Catchup TV services have proven that consumer broadband and

distribution networks are ready.

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The strategic model is clear, andtechnologies are proven at scale.

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2000 2002 2004 2006 2008 2010 2012 2014 2016 2018 2020 2022 2024 2026 2028 2030

And demand is picking up. For DISCS!

StreamingReplacesDVD-by-mailover time

US: DVD-by-mailpeaks sometimein 2012-2014

ANZ DVD-by-mailprob. peaks later

Netflix: “DVD-by-mail shipments peaking soon”

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Time to accelerate growth of our core DVD/Blu-ray businessAND add digital to the mix.

+ +streaming

+streaming

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No set-top boxes.

No lock-in contracts. No high upfront costs.

No ISP restrictions.

No waiting >>> streaming vod.

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SO what does this mean for

producers wanting to commercially

distribute digitally?

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Our priorities…

Audience acquisition, Audience conversion,

Audience retention.

…are the same as yours.

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Quickflix knows its audience through member rentals & ratings.

They do like and watch interesting, independent Aussie TV + movies.

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In 2011, we’re doing VOD & SVOD deals for content.

Including Australian TV & movies.

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What if we ran an online movie festival featuring new Australian films on our platform?

We believe we can bring together audiences, sponsors & new films.

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Quickflix digital streaming.

Launching in 2011.

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Thanks !

www.quickflix.com.autim.parsons@quickflix.com.au

twitter @timparsons