quality worklife quality healthcare collaborative presentation

Sean CranburyDirector, Communications and Social Media

Monkeytree CreativeTwitter: @seancranbury | @monkeycreates Email: sean@monkeytreecreative.com Cell: 778-987-8774

Social Media Readiness for Healthcare Organizations

About My Work: Social Media Strategy + CommunicationsHealthcare Orgs, Non-Profits, IPE/C

Sean CranburyTwitter: @seancranbury

Email: sean@monkeytreecreative.com

A Little Bit of Context: Part 1

A Little Bit of Context: Part 2It is no longer an exaggeration to say that the internet is profoundly changing the way that people and organizations communicate.

Today’s world of mass, instantaneous digital communication can seem overwhelming.

Social media channels like blogs, Facebook, Twitter, YouTube and Skype are expanding possibilities for connecting, collaborating and sharing information globally.

The public has already embraced these channels. The patient is using the web and mobile technology to access and share information like never before.

The same is true for many healthcare professionals across Canada and around the world.

This presentation will explore how social media may be used to increase the quality of our work-life relationships and the quality of the healthcare that we provide while delivering to us useful data and metrics for future improvement.

Healthcare leaders and organizations can use social media to:

1) increase the quality of our work-life relationships.

2) increase the quality of the healthcare that we provide.

3) provide useful data and metrics for strategic measurement over time.

All of these things are related.

Healthcare leaders and organizations can use social media

to help increase quality worklife and healthcare by:

1) Creating Open Communication and Collaboration

2) Being Responsive, Embracing Mobile

3) Measuring and Adapting

* this is not an exhaustive list, there are many more ideas and strategies to be explored.

The Social Media Ecosystem

Open Communication and Collaboration

By participating in social media channels like blogging, Facebook, Twitter, G+, LinkedIn, YouTube, wikis, slideshare and others, leaders and organizations can listen to and participate in real-time conversations about issues of interest.

Adopting open standards for participation, engagement and management of these social media channels is essential for maximizing online reputation/credibility and quality of feedback.

Transparency is your friend.

Be Responsive, Embrace Mobile: Part 1

Smartphones are powerful handheld devices that have become ubiquitous tools for everyday living for many people.

They provide connection to communities, entertainment, location services, internet access, media creation (audio, video, photo), health information, emergency outreach, connecting with work and family.

In an increasing number of situations a person will locate health services and information by using their mobile phone.

Be Responsive, Embrace Mobile: Part 2

Reaching individuals within specific healthcare communities requires innovative and granular strategies.

For instance, the American STD Association conducted an experiment called Determining the Impact of Text Messaging for Sexual Health Promotion to Young People.

They found that texting is a feasible, popular and effective method that yields measureable feedback and results.

Measure and AdaptInterpretable data is produced every time that someone interacts with a social media channel.

Every visit to your blog, every ‘like’ and ‘follow’, every retweet, every share, every comment and response creates another metric for you to interpret.

Your social media strategy should include the maximum number of opportunities for interaction with your community. This will provide you with valuable information about who is accessing your site, where they are coming from and where they’re going.

This data informs future decisions.

Evidence-based CommunicationSocial Media communication and mobile interaction can be considered evidence-based communication.

All interactions are measureable over time.

Strategies and depth of analysis develop as you become more familiar with the tools, with the ways in which your communities interact with your channels and as your goals change and become more specific.

You can interpret rich data sets from across multiple platforms.

Social Media Readiness• Open Communication promotes

engagement, credibility, discoverability and respect.

• Embracing Mobile connects you to colleagues and patients in real time 24/7.

• Measuring and Adapting allows you to understand you communities, see opportunities for growth, and deliver specific improvements based on real interactions.

About My Work: Social Media Strategy + CommunicationsHealthcare Orgs, Non-Profits, IPE/C

Sean CranburyTwitter: @seancranbury

Email: sean@monkeytreecreative.com