qpx clab unipro

TECHNOLOGICAL PLATFORM | AGENCY | MARKET ANALYSIS

Brainstorming QPX > Unipro, 29 Marzo 2011

TECHNOLOGICAL PLATFORM | AGENCY | MARKET ANALYSIS

FACTS & FIGURES

Over 800 clients

25 million emails and 400 campaigns broadcast daily

11 years of Internet and email marketing experience

Over 90 e-mail marketing experts at your service

5 offices in Milan, Paris, London, Madrid and Munich

TECHNOLOGICAL PLATFORM | AGENCY | MARKET ANALYSIS

VISION & MISSION

We believe in the power of email marketing to:

Build brand reputation

Deliver value-added content

Engage with clients and prospects

Generate business

We embrace email marketing’s 3 roles:

Generator of direct response

Relationship and brand builder

Digital facilitator, supporting action through other media and channels

TECHNOLOGICAL PLATFORM | AGENCY | MARKET ANALYSIS

OVER 800 CLIENTS FROM ALL INDUSTRIES INCLUDING

TECHNOLOGICAL PLATFORM | AGENCY | MARKET ANALYSIS

1) E-MAIL MARKETING PLATFORM

TECHNOLOGICAL PLATFORM | AGENCY | MARKET ANALYSIS

USER-FRIENDLY E-MAIL PLATFORM CREATE YOUR NEWSLETTER IN A FEW CLICKSUSE PRE-EXISTING TEMPLATES, OUR NEWSLETTER CMS OR UPLOAD NEW HTML FILES

TECHNOLOGICAL PLATFORM | AGENCY | MARKET ANALYSIS

TEMPLATE EDITOR PAGEBUILDERCHOOSE A TEMPLATE, INSERT CONTENTS AND BROADCAST YOUR CAMPAIGN

A SELECTION OF AVAILABLE TEMPLATES CHOOSE ONE TEMPLATE

ENDLESS COMBINATIONS

TECHNOLOGICAL PLATFORM | AGENCY | MARKET ANALYSIS

SUMMARY

LINK TRACKING

USERS THAT CLICKED

WHERE THEY CLICKED

LINK CATEGORIES

BASIC STATISTICS BROADCAST RECAPFIND OUT WHO OPENED, WHO CLICKED AND WHERE

TECHNOLOGICAL PLATFORM | AGENCY | MARKET ANALYSIS

ADVANCED STATISTICS BEYOND OPENS AND CLICKSMEASURE E-MAIL ROI

CONTACTLAB POST-CLICK ANALYSIS

CONTACTLAB CAN BE EASILY INTEGRATED WITH THE MOST WIDELY

USED WEB ANALYTICS PLATFORMS

TECHNOLOGICAL PLATFORM | AGENCY | MARKET ANALYSIS

2) NURTURING PROGRAMS

TECHNOLOGICAL PLATFORM | AGENCY | MARKET ANALYSIS

EMAIL MARKETING ONE TO ONE

TECHNOLOGICAL PLATFORM | AGENCY | MARKET ANALYSISRETENTION | ACQUISITION

CLIENT:

NURTURING PROGRAMMES POST-PURCHASE SERIESINTERACT WITH CLIENTS WHO HAVE JUST PURCHASED

USEFUL INFORMATION ITINERARY AND TIPS WELCOME BACK SURVEYPOST-PURCHASE UP/CROSS SELLING

EXPEDIA

TECHNOLOGICAL PLATFORM | AGENCY | MARKET ANALYSISRETENTION | ACQUISITION

CLIENT:

NURTURING PROGRAMMES POST PURCHASE / CROSS & UP-SELLINGOFFER RELEVANT PRODUCTS OR SERVICES TO CLIENTS WHO HAVE JUST PURCHASED

TRANSACTIONAL E-MAIL

FLIGHT BOOKED:HAVE YOU BOOKED

YOUR HOTEL?TRIP BOOKED:

DO YOU NEED A CAR?

HOTEL BOOKED:DISCOVER

TOP ATTRACTIONS

SOME EXAMPLES

PURCHASE POST-PURCHASE

PERSONALISED MESSAGE BASED ON PURCHASE

@ @

EXPEDIA

TECHNOLOGICAL PLATFORM | AGENCY | MARKET ANALYSISRETENTION | ACQUISITION

CLIENT:

NURTURING PROGRAMMES POST-CLICK TRIGGERING SEND AUTOMATIC MESSAGES BASED ON RECIPIENT CLICK ACTIVITY

TRIGGERING BASED ON LAST CLICK

EXPEDIA

TECHNOLOGICAL PLATFORM | AGENCY | MARKET ANALYSISRETENTION | ACQUISITION

CLIENT:

NURTURING PROGRAMMES PERSONALIZATION AND CONSISTENCY BUILD DYNAMIC CONTENT BASED ON RECIPIENT PROFILE

OVER 50 POSSIBLE COMBINATIONS:

FAMILY STATUS,

PRODUCT PREFERENCES,

LOCATION

IKEA

TECHNOLOGICAL PLATFORM | AGENCY | MARKET ANALYSISRETENTION | ACQUISITION

CLIENT: IKEA

NURTURING PROGRAMMES EMAIL MARKETING + SURVEY

TECHNOLOGICAL PLATFORM | AGENCY | MARKET ANALYSISRETENTION | ACQUISITION

CLIENT:

NURTURING PROGRAMMES SPECIAL OCCASIONS PERSONALISE YOUR OFFER FOR SPECIAL OCCASIONS

VALENTINE’S DAY

ILLY

TECHNOLOGICAL PLATFORM | AGENCY | MARKET ANALYSISRETENTION | ACQUISITION

CLIENT:

NURTURING PROGRAMMES SPECIAL OCCASIONS PERSONALISE YOUR OFFER FOR SPECIAL OCCASIONS

BIRTHDAY

IKEA

TECHNOLOGICAL PLATFORM | AGENCY | MARKET ANALYSISRETENTION | ACQUISITION

CLIENT:

NURTURING PROGRAMMES RELEVANT MESSAGES: ACTION/REACTION

TECHNOLOGICAL PLATFORM | AGENCY | MARKET ANALYSIS

3) CASE HISTORY: COIFFURE

TECHNOLOGICAL PLATFORM | AGENCY | MARKET ANALYSIS

TECHNOLOGICAL PLATFORM | AGENCY | MARKET ANALYSISRETENTION | ACQUISITION

CLIENT:

NURTURING PROGRAMMES RELEVANT MESSAGES: SOME EXAMPLES

TECHNOLOGICAL PLATFORM | AGENCY | MARKET ANALYSIS

http://www.contactlab.com

http://www.loyaltyintelligence.it/