putting storytelling strategy into practice - michaela hackner / forum one communications

Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 0

Putting storytelling strategy into practice

Presented by Michaela Guerin Hackner

April 27, 2009

Better Online Storytelling – Putting Storytelling Strategy into Practice April 27, 2009 1

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Learn more: www.forumone.com

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1. Storytelling in the field: a case study

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Storytelling in the field

Uganda

Regardless of where we work, there are often amazing stories to tell…

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Go the distance

Ethiopia

Identify a good story…..

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The story

Alexanderena Nanzala

….At the beginning of the interview she proudly writes her long name on a piece of paper without hesitation -quite a feat for a woman with little education and only four months of literacy training. …

Uganda

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2. Empowering others to tell your story

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Identifying a good storyteller

Ethiopia

Choose someone who:• Has access.• Is passionate and curious.• Can tell the story from the perspective

of the subject.• Has the time to tell the story.

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Storytelling toolkit

Kenya

• Guidelines for how to identify a success story.

• Tools and translator if necessary.• A list of questions.• How to write a good success story.• Past examples.

Develop a storytelling toolkit that can be shared with staff members. Include:

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Providing a platform for recognition

http://worthwomen.typepad.com

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3. Sharing your story

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Low-bandwidth storytelling

• Blogs• Flickr and photos slideshows

(PictoBrowser)• PDF Handouts for download• Twitter • Facebook fan pages• Slideshare presentation or an

embedded slideshow on your site (e.g. Sound Slides)

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Celebrate your successes

Market your stories, and you never know who might pick them up.

…or what might happen next.

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Questions?

Contact Information:

Michaela Guerin Hackner

mhackner@forumone.com

703.548.1855 x47

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Slides provided by

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