put your best facebook forward

Post on 18-Dec-2014

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This presentation was created for the 2014 West Virginia Library Association Spring Fling Conference. Here is the session description: Tips and tricks to gain likes and increase the reach of your page. Learn how to use free features to save time and track success, where to find awesome content to share, how to make eye-catching graphics, and more.

TRANSCRIPT

Put YourBest

forward

Michelle Ross, MLISVirtual Branch Manageranotherlibblog.wordpress.com

Image: “Goals,” by aruther123 on MemeCenter.

MCPLS’ Goals:

• To promote events and services of each branch.

• To provide advisory and recommendations to patrons on: apps, online resources, and any material provided by the library system.

• To foster an ongoing rapport with patrons and the larger library community.

Got Goals?

Put ‘em in a policy.

Your library’s Facebook account

Who gon’ check it, boo?Image: realatlhousewife.com

You don’t need this guy.

Image: peacockvirtualsolutions.com

Pimp

Your

timeline!

Lead Roles

SUPPORTING CHARACTERS

Size matters

Image: jonloomer.com

Use your logo

Cover Up

Custom tabs…

Brought to you by Woobox.

On to posting…

Post daily (weekdays)

• 1 -2 times a day

• No more than 4 times a day

Time It Right

The Best Times to Post

Early morning (6-8am)

Late afternoon – early evening (2-5pm)

Source: mediabistro.com

The Worst Times to Post

Weekends

Late night (10pm-4am)

Source: mediabistro.com

Find the times that work for your fans

Schedule

Respond to comments & questions

If Taco Bell can, you can…

This is a no-no

Photos, photos, more photos

Get graphic

Image: “It’s all about ME,” by ScissorsRunner on deviantart.

Definition

…is an idea, style or action which spreads, often as mimicry, from person to person via the Internet, as with imitating the concept.

”Source: Wikipeda. Deal with it.

…may take the form of an image, hyperlink, video, picture, website, or hashtag. It may be just a word or phrase, including an intentional misspelling.

“”

Some more definition

Source: still Wikipeda. Get over it.

Image: quickmeme.com

Also consider:

• Local news

• Community events

• Links to fun articles & quizzes

This…

Not this…

Track your success

Which posts work, which don’t?

How many people

see your post?

Don’t be afraid to experiment

Follow other library and bookish pages

Most importantly, HAVE FUN

Questions?

top related