psu presentation

SCVNGR

@Penn State

5/26/11Jeff Kirchick

University Specialist@jeffreykirchickjeff@scvngr.com

scvngr.com

1,500+ Institutions Building on SCVNGRAnd growing quickly!

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Social Layer ConnectionsLast decadeAll about connectionsFacebook’s Open GraphConstruction is over

The Decade of Games

Game Layer InfluenceNext decadeAll about influenceNo set foundationsConstruction has just begun (and we’ll all be involved)

How do I play?It’s very easy, very quick and very fun.

Go places.

Do challenges.

Earn points!

How it worksThe SCVNGR player experience, start-to-reward!

Go to a place Do branded challenges there

Earn points and unlock badges

Share with friends Unlock a reward Show screen to redeem reward!

LOCATION

GAMING

SOCIAL

MOBILE

LOCATIONdrive consumers from social &

mobile into action

SCRIPTED BY BRANDControl and shape

consumer experiences

REACH & SCALEPresence on millions of devices and at locations Leverage social

media to amplify

ENGAGEMENTleverage the power of game

dynamics to influence consumers

RESULTScrafted and aimed to brand goals

Merges social, mobile and game to motivate, engage and sellTrends to be captured by brands

Colleges & Universities

Examples

Orientation Alumni

Athletics Admissions

+ casual adoption & everything else in between

SCVNGR @ Boston University

““Kenneth Elmore

Dean of Students @ Boston University

I'm interested in how games can teach students to be confident…figure out the big picture... build trust and community.

Events

@Orientation

@Athletics

Campus Tours

Introduce Campus Traditions & Culture

@Alumni

Everyday

Students Share Their Stories with Friends

Jeff Kirchickjeff@scvngr.com617-640-0225