prssa twitter workshop

Tweet  Your  Way

Corinne Weisgerber, Ph.D.Assistant Professor of CommunicationSt. Edward’s University, Austin, Texas

corinnew@stedwards.eduhttp://socialmediaprclass.blogspot.com

to  Success:St. Edward’s PRSSA Twitter Workshop

What  isTwitter?

What  isTwitter?

Status Updates

What  isTwitter?

Blogging

What  isTwitter?

Chat Room

What  isTwitter?

Instant Messages

What  isTwitter?

Text Messages

What  isTwitter?

What  isTwitter?

๏ tweet

๏ hashtag

๏ DM

๏ RT

๏ tinyURL

๏ tweetup

Lingo

๏ tweet

๏ hashtag

๏ DM

๏ RT

๏ tinyURL

๏ tweetup

Lingo- a message of 140 characters or less

๏ tweet

๏ hashtag

๏ DM

๏ RT

๏ tinyURL

๏ tweetup

Lingo- tweets that start with a # (tracking)

- a message of 140 characters or less

๏ tweet

๏ hashtag

๏ DM

๏ RT

๏ tinyURL

๏ tweetup

Lingo- direct message (private)

- tweets that start with a # (tracking)

- a message of 140 characters or less

๏ tweet

๏ hashtag

๏ DM

๏ RT

๏ tinyURL

๏ tweetup

Lingo- direct message (private)

- tweets that start with a # (tracking)

- a message of 140 characters or less

- a message that gets send out again

๏ tweet

๏ hashtag

๏ DM

๏ RT

๏ tinyURL

๏ tweetup

Lingo

- shortens long URLs so they fit

- direct message (private)

- tweets that start with a # (tracking)

- a message of 140 characters or less

- a message that gets send out again

๏ tweet

๏ hashtag

๏ DM

๏ RT

๏ tinyURL

๏ tweetup

Lingo

- twitter meetup

- shortens long URLs so they fit

- direct message (private)

- tweets that start with a # (tracking)

- a message of 140 characters or less

- a message that gets send out again

Getting  started:

Getting  started:The Twitter Handle

Getting  started:The Twitter Handle• Should  reflect  your  personal  brand

Getting  started:The Twitter Handle• Should  reflect  your  personal  brand• Fill  out  bio  &  choose  avatar  -­‐  personal  touch

Getting  started:The Twitter Handle• Should  reflect  your  personal  brand• Fill  out  bio  &  choose  avatar  -­‐  personal  touch•Register  to  protect  against  Twittersquatting

What  toTWEETAbout?

What  toTWEETAbout?

Company news

What  toTWEETAbout?

Company news

Industry news/trends

What  toTWEETAbout?

Company news

Industry news/trends

New blog posts

What  toTWEETAbout?

Company news

Industry news/trends

New blog posts

Event info

What  toTWEETAbout?

Company news

Industry news/trends

New blog posts

Event info

Retweets: RT

What  toTWEETAbout?

Company news

Industry news/trends

New blog posts

Event info

Retweets: RT

Public replies: @

What  toTWEETAbout?

Company news

Industry news/trends

New blog posts

Event info

Retweets: RT

Questions/Answers

Public replies: @

What  toTWEETAbout?

Company news

Industry news/trends

New blog posts

Event info

Retweets: RT

Private messages: DM

Questions/Answers

Public replies: @

What  toTWEETAbout?

Company news

Industry news/trends

New blog posts

Event info

Retweets: RT

Survey/study findings

Private messages: DM

Questions/Answers

Public replies: @

You don’t need to tweet to get value out of Twitter

PLNs are deliberately formed networks of people and resources capable of guiding

our independent learning goals and professional development needs.

“ “

Identify people in your !eld whose work you admire

Use Twitter’s search engine to !nd their Twitter handle

Follow them on Twitter

Expand the list of experts you follow by:

Checking their following/follower lists

Checking RTs to !nd out who sent the original tweet

Checking out the #followfriday suggestions

Checking out Twitter lists

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+

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Setting  Up  Your  PLN  Using  Twitter

Identify people in your !eld whose work you admire

Use Twitter’s search engine to !nd their Twitter handle

Follow them on Twitter

Expand the list of experts you follow by:

Checking their following/follower lists

Checking RTs to !nd out who sent the original tweet

Checking out the #followfriday suggestions

Checking out Twitter lists

+

+

+

+

Setting  Up  Your  PLN  Using  Twitter

Identify people in your !eld whose work you admire

Use Twitter’s search engine to !nd their Twitter handle

Follow them on Twitter

Expand the list of experts you follow by:

Checking their following/follower lists

Checking RTs to !nd out who sent the original tweet

Checking out the #followfriday suggestions

Checking out Twitter lists

+

+

+

+

Setting  Up  Your  PLN  Using  Twitter

Tweaking  your  Twitter  PLN1. Filter your incoming tweets:

Use Tweetdeck or Seesmic to group the people you follow

2. Test drive your subscriptions for a while. Then re-evaluate.

If you don't like what you see, simply cancel at no cost to you!

3. Repeat steps 1-7 every now & then to add new voices to your twitter stream

Tweaking  your  Twitter  PLN1. Filter your incoming tweets:

Use Tweetdeck or Seesmic to group the people you follow

2. Test drive your subscriptions for a while. Then re-evaluate.

If you don't like what you see, simply cancel at no cost to you!

3. Repeat steps 1-7 every now & then to add new voices to your twitter stream

PLN

Twitter Network as Research AssistantsActive Social Search

Twitter Network as Research AssistantsActive Social Search

Receiving pertinent info from PLN without asking for itPassive Social Search:

How to maintain a PLN: Lagniappes

How to maintain a PLN: Lagniappes & the Gift of Giving

Sharing slides on Slideshare

TwitterNew  way  to  find/land  a  job

• People to follow:

@heatherhuhman

@PRsarahevans

@CAREEREALISM

@prsajobcenter

@jaredroy

• Hashtags to track:

#PRintern #journchat #PRStudChat

• Try out twitterjobsearch.com

TwitterNew  way  to  find/land  a  job

• People to follow:

@heatherhuhman

@PRsarahevans

@CAREEREALISM

@prsajobcenter

@jaredroy

• Hashtags to track:

#PRintern #journchat #PRStudChat

• Try out twitterjobsearch.com