proudly sa
Post on 28-Jan-2018
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POLICY INTERVENTIONS
• NATIONAL DEVELOPMENT PLAN – VISION 2030
The NDP aims to eliminate poverty and reduceinequality by 2030.
The plan seeks to achieve the following:
• Grow the country’s GDP by 5 percent; and
• Create 11 million jobs by 2030
Nine Point Plan developed to accelerate theachievement of the NDP goals and this includes:
The work of Proudly SA is in support of:
“More effective implementation of a higher impactIndustrial Policy Action Plan (IPAP)”
INDUSTRIAL POLICY ACTION PLAN (in relation to Local Procurement):
• The dti has designated 21 sectors, subsectors and products for localprocurement. This year further designations for local procurement includetransformers, power-line hardware and structures, steel conveyance pipes,mining and construction vehicles and building and construction. In the 645infrastructure projects across the country valued at R3.6 trillion the state mustprocure these types of products from local manufacturers;
• Increase aggregate demand for locally manufactured products (and services)
TARGET MARKETS 2013 -2018 - THE LOCAL PROCUREMENT ACCORD
LOCAL PROCUREMENT ACCORD
Amendments on 8 June 2011 of the Preferential Procurement Policy Framework Act (Regulations)
Designation of Sectors (Section 9)
LPA signed on 31 October 201114 (Fourteen) Commitments
PROUDLY SOUTH AFRICAN MANDATE:
Nationwide Buy Local Activism Campaign and the benefits thereof
Educational Campaign on Labels of Origin
Co-operation with SARS, HAWKS, ITAC, SAPS, NPA and other Law Enforcement Agencies
Development of a Local Supplier Database for SA Products andServices
OBJECTIVE 1
Support creation of 5 Million Jobs by 2020 (Vison 2030)
LOCAL PROCUREMENT (75% LOCALISATION)
Goods & ServicesPublic and Private Sectors
Initial List included:• Power Pylons• Rolling Stocks• Buses• Canned Vegetables• Clothing• Textiles• Footwear• Leather Products• Set Top Boxes• Pharmaceuticals
100% Localisation• Stationery• Office Furniture• Promotional Items• Corporate Gifting
• National• Provincial• Metro’s• Municipalities• Public Entities listed in
Schedules 2, 3A, 3B, 3C and 3D to PFMA
OBJECTIVE 2
Support attainment of goals of the Industrial Policy Action Plan (IPAP)
INTERVENTION TO ACHIEVE HOW TARGETED GROUPS
TARGETED GROUPS ALSO INCLUDE NEDLAC CONSTITUENCIES AND GENERAL PUBLIC
Proudly South African, the country’s national
Buy Local campaign, seeks to strongly
influence procurement in public and private
sectors, to increase local production,
influence consumers to buy local and
stimulate job creation. This is in line with
government's plans to revive South Africa’s
economy so that millions of jobs can be
created and unemployment can be decreased
under the New Development Plan.
Proudly South African fits hand-in-glove with
the broader national developmental agenda
and the Local Procurement Accord signed in
October 2011.
PROUDLY SA MANDATE
7
46
39
14
1
Even if it costs more than others
Only if the price is the same as theother options
Only if the price is lower than the otheravailable options
You will never buy locally producedproducts
74
17
4
2
0
3
Will always support the South Africanteam no matter what
Will usually support the South Africanteam but might support other teams
in sports where South Africa…
Will always support your favouriteteam which may or may not be the
South African team
Hardly ever support the South Africanteam
Will never support the South Africanteam
Do not follow sports
BUYING LOCALLY PRODUCED GOODS SUPPORTING SA SPORT TEAMS
Base: All respondents; Unweighted n=1244; Weighted N=23 052 000 Q32. When considering buying locally South African produced products, which of the following statements best describe the action you will take? [SA] / Q33. When it comes to international sporting events, how likely are you to support The South African team? [SA]
RESEARCH
KEY STRATEGIC OBJECTIVES
The following are the key strategic objectives of the campaign, ascontained in the (2017/18 to 2019/20) strategic plan (infomed bythe LPA):
• National consumer education campaign aimed at educatingconsumers about the economy wide benefits of Buying Local;
• To educate South Africans on the importance of "labels oforigin" in order to promote fair and legal trade with othercountries;
• To compile a national database of locally produced productsand services.
FOCUS AREAS:
Preferential
Procurement
Education:
Public Sector
Consumer
Education:
Private Sector
Consumer
Education:
General
Public
Database
of
Local
Products and
Services
DATABASE OF LOCAL PRODUCTS AND SERVICES:
• Local Procurement Accord deliverable – database of locally manufactured products andservices;
• Initial database – comprises of approx. 1 000 verified locally made products (andservices);
• A wide range of products (and services), across various sectors;
• Targeted at the primarily the private sector and general consumers (and to an extentthe public sector, link to CSD);
• Online search engine on the Proudly SA website homepage(s);
• Clear results with product details, provider name and contact details, incl. link to thesupplier’s website
• Search done per product and/or service
PUBLIC SECTOR PROCUREMENT DESIGNATIONS – TENDER MONITORING FUNCTION:
• A public sector tender monitoring tool (similar to SACTWU – clothing and textiles);
• To monitor tenders issued by all organs of the state and advertised on online websites;
• Continuously search for tenders issued for designated products (sectors) using keywords;
• Currently linked to a total of 314 websites (entity websites and NT mandatory onlineplatforms/sites);
• Assist all state organs with compliance to local content provisions of the PPPFA;
• Intervene when tender/RFP is issued (with the dti’s Industrial Procurement Unit) and notafter the tender is awarded or contracts are issued;
• Value-add for Proudly SA members as they will be notified of tenders related to theirofferings (and in their areas of operation – locality);
LOCAL
CONTENT
HIGH QUALITY
PRODUCTS / SERVICES
FAIR LABOUR
PRACTICE
ENVIRONMENTAL
STANDARDS
PROUDLY SA - 4 KEY CRITERIA
MEMBERSHIP FEE STRUCTURE – Revised, as of 1 April 2017
Membership Category Classification Payable fee
NGO’s/Startups/Crafters • Newly established enterprises or
enterprises which with turnover of less
than R5m.
• NGO’s
R500.00
SMMEs Enterprises with turnover between R5m and
R10m
R1 000.00
Silver Companies with a turnover between R10m
and R30m
R10 000.00
Gold Companies with a turnover between R30m
and R50m
R20 000.00
Platinum Companies with a turnover between R50m
and R100m
R50 000.00
Diamond Companies with a turnover of R100m and
above.
R100 000.00
MEMBERSHIP BENEFITS
Buy Local Summit and Expo
Database of local products
(and services)
- Search facility on website
PR and Marketing
Opportunities
Business Forums
And
Networking
opportunities
Exhibition
Space and
Joint promotions
at major Expos
Consumer
Engagement
opportunity
SA Premier
Business Awards
& uplifting
Women
entrepreneurs
Activation City
Use of
ProudlySA
Logo
Access to tenders for
designated products
Consumer
Recognition
and Access
Inter
Member Trade
Women in Business
Above the Line Advertising
campaigns
Proudly SA Week
Valentine’s ActivationBuy Local Summit
and Expo
National
Roadshows – Business
Forums
Provincial Public Sector
Procurement Forums incl. with
NT, SOEPF, SALGA,
CAMPAIGN EVENTS
Buy Local
Summit
Event in Numbers: 2017
Exhibitors : 138
Speakers : 38
Delegates : 766
Day visitors : 463
Event Days: 2
SMME Workshop: 637
Total Guests: 2 550
33
• Prizes & Q&A
• Dance off challenges
• Photo booth with
celebrities
• Mzansi Magic Trivia
• Favourite Show
• Acting out favourite
soapie
MALL ACTIVATIONS
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