protecting your online identity and getting the most out of social media

PROTECTING YOUR ONLINE IDENTITY &

MAKING THE MOST OF SOCIAL MEDIA

Christian Sinclair, MD, FAAHPM

Kansas City Hospice & Palliative Care

ctsinclair@gmail.com, @ctsinclair

CREATIVE COMMONS

http://creativecommons.org/licenses/by-nc-sa/3.0/us/

If you use information from this slide deck, please: Attribute to Christian Sinclair, MD, FAAHPM If possible link to slideshare.net/ctsinclair Non-commercial uses only if you share alike

i.e. post your talk to Slideshare or Scribd If commercial, please contact me at

ctsinclair@gmail.com

That’s not me!

YOUR ONLINE IDENTITYEmailWebsitesCommentsSocial networksBlogsJournal articles

Newspaper articles

Bank accountsBilling accountsOrganizationsPicturesVideos

WHEN THINGS GO BADInaccurateUnflatteringNot self-controlledWon’t go awayBrand/Namejacking (Identity cloning)

Minimal legal implications

HOW IDENTITIES ARE STOLENSearching the web & social networks

Remote hacksTrojan horsesData breachesPhishing

PROTECTION STRATEGIESAvoid the internetDo nothingLimited infoExhibitionist with limitsFlood the web

ONLINE SMARTSCaution

with opening programs from friends

when opening any attachmentGet an annual credit report

www.annualcreditreport.comAvoid urban legends (snopes.com)

PASSWORD STRATEGYType the website in yourselfAvoid pet, and family namesNumerical switchers

p3anu7bu77erPhonetic spelling

p33nu7buh7urCaps at end and/or beginning

P33nu7buh7uR

PROTECTING YOUR ONLINE IDENTITY

Know privacy settingsGoogle yourselfGoogle AlertsSocialMentionwww.usernamecheck.comRSS feeds (Google Reader)Build an online communityPurchase coverage

RSS FEEDSGoogle ReaderFirefoxIExplorer 8ChromeSafari

BUILD AN ONLINE COMMUNITY

What is Social Media?

• Internet-based tools for sharing and discussinginformation

ADVANTAGES OF SOCIAL MEDIABuild your brand onlineStart a conversation Interact with your peersReal-time updatesSpeak directly to your target

audienceImmediate feedbackGet ahead of the competitionEducate the public

SOCIAL MEDIA IS GROWING FAST

IRAQ VS. FACEBOOK VS. TWITTER

TWITTER DEMOGRAPHICS

HOSPICE & SOCIAL MEDIA

BLOGS

Alive Hospice

Hospice & Palliative CareCenter (NC)

WAYS TO USE TWITTERFinding new like minded contacts

Getting info out to fansTake notesFind breaking newsGet feedbackHelp other people

CONCLUSIONSDevise a strategyKnow your privacy settingsDo the basics

Password changingAvoid scams

Engage social mediaIf it suits your goals