pros conference oct 2017 - thumbstopping content...selling your home? learn how i leverage my...
Post on 04-Aug-2020
0 Views
Preview:
TRANSCRIPT
Thumb-stopping Content
Peter Brewer & Tara L Christianson
What do we mean by ‘thumb-stopping’?
160
L, C, S
How do you know when you’re doing it right?
Toyota
BE MORE LIKEABLE.
Define your audience* *Hint: It’s probably not other agents
What intrigues them? What inspires them?
What do they want to know? How can you show your professionalism?
What makes content thumb-stopping for your audience?
Set a calendar Set internal expectations
Be consistent Grow your audience
Drive traffic to your hub
Putting it all together
Facebook Ads
Your Digital Letterbox Drop
Video
Glynis’ Videos
Weekly business spotlight
• Choose an updated profile photo
• Choose a cover photo that reflects your business
• Update your profile’s bio page
• Add your accolades & accomplishments
• Fill in as much info as possible
• Build your LinkedIn network
• Plan posts AND articles
• Recommendations: Give to get
Don’t forget blogs…they’re still useful
top related