Thumb-stopping Content

Peter Brewer & Tara L Christianson

What do we mean by ‘thumb-stopping’?

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L, C, S

How do you know when you’re doing it right?

Toyota

BE MORE LIKEABLE.

Define your audience* *Hint: It’s probably not other agents

What intrigues them? What inspires them?

What do they want to know? How can you show your professionalism?

What makes content thumb-stopping for your audience?

Set a calendar Set internal expectations

Be consistent Grow your audience

Drive traffic to your hub

Putting it all together

Facebook Ads

Your Digital Letterbox Drop

Video

Glynis’ Videos

Weekly business spotlight

LinkedIn

• Choose an updated profile photo

• Choose a cover photo that reflects your business

• Update your profile’s bio page

• Add your accolades & accomplishments

• Fill in as much info as possible

• Build your LinkedIn network

• Plan posts AND articles

• Recommendations: Give to get

Don’t forget blogs…they’re still useful