promotional mix

• ATTRACTS NEW CUSTOMERS

• DRAWS CUSTOMERS INTO THE STORE

• CAN DIRECT TOWARD A SPECIFIC MARKET

• EXPENSIVE

• INFORMATION IS NOT ALWAYS CLEAR OR COMPLETE

• CAN BE VERY CREATIVE

• DRAWS CUSTOMERS INTO THE STORE

• INCREASES IMPULSE BUYING

• CAN HELP CREATE STORE IMAGE

• TIME CONSUMING TO CREATE AND CHANGE

• RESTRICTED TO STORE AREA ONLY

• PERSONAL SERVICE TO CUSTOMERS

• HELPS CUSTOMER SATISFY SPECIFIC NEEDS

• INCREASE SALES THROUGH SUGGESTION SELLING

• EXPENSIVE

• CAN BE TOO PERSUASINE (HIGH PRESSURE)

• BUILDS REPUTATION FOR BUSINESS

• CREATES GOODWILL IN COMMUNITY

• CAN OBTAIN FREE ADVERTISING THROUGH PUBLICITY

• CUSTOMER VIEWS PUBLICITY AS LESS BIASED THAT PAID ADVERTISING

• OFTEN NON-PERSONAL

• EXPENSIVE TO SPONSOR MAJOR EVENTS

• ONE BAD PUBLICITY ITEM CAN BE DISASTROUS

• USUALLYCREATES GOOD CUSTOMER RESPONSE

• COUPONS ENCOURAGE CUSTOMERS TO TRY NEW PRODUCTS

• FREE ITEMS USUALLY DRAW MANY CUSTOMERS

• CREATES GOODWILL

• WHEN MANY COMPETITORS USE SIMILAR TECHNIQUES, ADVANTAGES ARE MINIMIZED