promotional mix
DESCRIPTION
Describes the promotional mix along with the pros and cons of each type.TRANSCRIPT
• ATTRACTS NEW CUSTOMERS
• DRAWS CUSTOMERS INTO THE STORE
• CAN DIRECT TOWARD A SPECIFIC MARKET
• EXPENSIVE
• INFORMATION IS NOT ALWAYS CLEAR OR COMPLETE
• CAN BE VERY CREATIVE
• DRAWS CUSTOMERS INTO THE STORE
• INCREASES IMPULSE BUYING
• CAN HELP CREATE STORE IMAGE
• TIME CONSUMING TO CREATE AND CHANGE
• RESTRICTED TO STORE AREA ONLY
• PERSONAL SERVICE TO CUSTOMERS
• HELPS CUSTOMER SATISFY SPECIFIC NEEDS
• INCREASE SALES THROUGH SUGGESTION SELLING
• EXPENSIVE
• CAN BE TOO PERSUASINE (HIGH PRESSURE)
• BUILDS REPUTATION FOR BUSINESS
• CREATES GOODWILL IN COMMUNITY
• CAN OBTAIN FREE ADVERTISING THROUGH PUBLICITY
• CUSTOMER VIEWS PUBLICITY AS LESS BIASED THAT PAID ADVERTISING
• OFTEN NON-PERSONAL
• EXPENSIVE TO SPONSOR MAJOR EVENTS
• ONE BAD PUBLICITY ITEM CAN BE DISASTROUS
• USUALLYCREATES GOOD CUSTOMER RESPONSE
• COUPONS ENCOURAGE CUSTOMERS TO TRY NEW PRODUCTS
• FREE ITEMS USUALLY DRAW MANY CUSTOMERS
• CREATES GOODWILL
• WHEN MANY COMPETITORS USE SIMILAR TECHNIQUES, ADVANTAGES ARE MINIMIZED