promotion – show material – door prizes, displays

CHAPTER 18 WEDDING FLOWERS

Attracting wedding customers:

Promotion – show material – door prizes, displays.

Flower Romance

Started in the 1600’s when gentlemen would send nosegays to their love one or who they courted.

Advertising Send bride a

mailing – see newspaper for engagement announcements.

Networking

Working with other professionals, photo – studios, bakeries, salons, tuxedo shop, catering companies, department stores, jewelry stores and bridal registries.

Wedding Consultant

A person experienced in sales and knowledge about flowers, etc

Wedding Order Form

See page 338

Items of Discussion:

Name Address E-mail Phone Number Time Location Bride Attendants Ceremony Flowers Reception Flowers Rehearsal Dinner Other Decorations

Bride Bouquet=

round, cascade, crescent (full skirt and/or long train).

Throw away

Bridesmaids

Generally modified version of the bridal bouquet.

Hair pieces Maid of

Honor= a little bigger

Flower Girl:

Chaplet Basket

Boutonnieres:

Grooms: a little different than others

Fathers, stepfathers, ushers, grandfathers, brothers, vocalist, clergyman, servers, people helping, and ring bearer.

Corsages:

Mothers, stepmothers, grandmothers, helpers, hostess, vocalist, servers, etc.

Going away corsage.

Ceremony Decorations:

Size Height Architecture

Types Altar Bouquets -Candelabras -Processional Aisle -Pew decorations -Aislelabras -Canopy or Arch:

very traditional for Jewish weddings.

-Arch for recessional

Reception Decorations:

Types Head Table (Very

important) Cake Table (Very

important, Cake Top) Gift Table Buffet Table Punch or champagne

Table Guest Table Table skirt decorations

Rehearsal Dinner:

Hand tied bouquets for bride and attendants

Conclusion with consultation:

Floral Needs Rental Options Price Payment Terms

Who Pays? Bride

Bridesmaids Flower Girl Grooms Boutonniere Corsage (all other

females) Groom

Brides Bouquet Boutonnieres Mother Corsage Grandmother Corsage

Decorations for Ceremony

Styles of Bouquets:

Classical- arm bouquet (calla lilies)

Traditional- round or cascade

Contemporary- clutch bouquet- single stem or many stems- crescent.

 Bouquet Construction:

Wired Bouquet

holder with lace

Specialty Bouquets:

Basket Wreath Prayer

Book Bible Fan Parasol Muff

Servicing the wedding:

Placement of Flowers at Ceremony and the Reception

Delivery

The End