promoting your passion: branding basics for your student club
Post on 03-Jan-2016
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Promoting Your Passion: Branding basics for your student club
Dr. Wendy MaxianCommunication Arts
How can branding help?
Creating a brand sounds difficult.
Messaging and your brand
Co-branding with Xavier
A brand?Why bother?
By assigning consistent value to your club, you:
Keeps you and your audience focusedLet others know what you’re about
Encourage awareness, perception, action
I am busy. How long will this take?
①Values②Personality③Slogan④Ready, set, go.
Core Values
Becoming a person.
Messaging• Words and visuals• Follow your brand• KIS• Awareness, perception, action– Need to know RIGHT NOW?!?!?!?– Reinforce or change– Call to action
Work with the
• Don’t change it! • On-campus media mix:
• Print• Electronic • Events• Social media
• Collaborate!
What are they good for? Words + visuals + audience
• Print?• Electronic?• Events?• Social media?• Other similar clubs?
Need some help?
#clubforotherclubsPRSSA@xavier.edu
Office of Student Involvement
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