promotale - a sale story

Post on 23-Aug-2014

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Promotion is one of the most powerful tool that helps the shop owners to increase their conversion rate. But what if the promotion is not set correctly and it applies to more products than intended? Or the percentage discount is not the right one? Without a proper warning system, the money lost could be significant. This presentation focuses on solutions to prevent this from happening, and also on promotion performance statistics and how we extended the Magento Core in order to collect this information.

TRANSCRIPT

Adina Nichitean

PromoTale – a sale story

About Me

Overview

Short Intro to Magento Catalog Price Rules

PromoTale• Stops Faulty Promotions• Sends Catalog Price Rule Alerts• Helps Evaluate Promotions Efficiency

How to extend it

Catalog Price Rules

Based on• Product attributes• Customer groups

Examples• Customer group

discounts• Category discounts• Season sales

Our solution

Alerts• Admin interface• E-mail

Set catalog price rule inactive

How to extend Catalog Price Rule flow

Extend model:Mage_CatalogRule_Model_Rule

Extend resource model:Mage_CatalogRule_Model_Resource_Rule

Products exceeding discount threshold

PromoTale Settings

Promotions Efficiency

The most effective Top 3 Catalog Price Rules

Active Catalog Price Rules Sales

Orders Statistics• Top 10 Catalog Price Rule revenue• Specific period reporting

PromoTale Dashboard

PromoTale Dashboard

PromoTale Dashboard

New Validation Rules Most Sold Products on Promotion

Target per Promotion Alert Threshold by Category

Conclusions

Open Source OSL 3.0

GitHub.com/zitecmagento/PromoTale

Magento Connect: zit.ec/promotale

E-mail: promotale@zitec.com

Thank you!

Emailadina.nichitean@zitec.com

Webwww.zitec.com

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