project: you drink we drive

what do Atlanta, GA, Richmond, VA, Greenville, SC, and Birmingham, AL all have in common?

they are just 4 of the dozens of cities across America with public transportation that serves less than 35% the city’s population.

sprawling cities, dense suburbs

need to get home,won’t leave cars behind,

reject the idea of taxis,get behind the wheel

people drive to social events

people often drink in excess of the legal limit

every day in America, another 27 people die as a result of drunk driving crashes.1

drunk driving costs the United States $132 billion a year.2

1 National Highway Traffic Safety Administration FARS data, 2012.2 National Highway Traffic Safety Administration FARS data, 2010

40% of traffic deaths in 2006 in US were alcohol related.

the problem

you are...

...out to dinner with a few friends and finishing off your third glass of wine

...at to a birthday party in the suburbs and have had a little too much to drink

..at a bar downtown after a night of drinking beers and watching football

how doyou [ + your car]

get home?

call a cab

return to bar next morning to

retrieve car

make a [poor] judgment call

take a chance and drive car home

after a few drinks

We need an alternative to

drunk driving in markets

where public transportation is

not readily available.

the solution

is a unique product product that will utilize technology to provide a solution to this dangerous problem for millions of Americans.

view video athttp://youtu.be/rnKS67pYZt0

is a mobile-enabled designated driving service that allows users to order, in real time, a driver to chauffeur them home in their own car.

designated driver picks up

at current location

drop at destination

YDWD picks up driver for

next job based on GPS

Fee based on time and

distance

technology

GPS location trackingusers + drivers

track data to analyze usage patternsminimize distances, wait times

traffic variabilityhigh usage locations

integrate with social media check-inuser checks in

gets option to reserve driver in advance

the market

Adults drove drunk112 million times in 2010

* Centers for Disease Control and Prevention, October 2011.

how big is the market?

~300,000 incidents of drunk driving each day.*

♂ more likely to drive under influence than ♀ *

* Substance Abuse and Mental Health Services Administration. “Results from the 2010 National Survey on Drug Use and Health: Summary of National Findings.” September 2011.

demographics

7.9%

15.1%

♂ ♀

fatal crashes highest for ages 21 to 24*

* National Highway Traffic Safety Administration. “Traffic Safety Facts 2010: Alcohol Impaired Driving” Washington DC:National Highway Traffic Safety Administration, 2011

demographics

21-24 25-34 35-44

29%30%

34%

0

375

750

1125

1500

Ala

bam

aA

lask

aA

rizo

naA

rkan

sas

Cal

iforn

iaC

olor

ado

Con

nect

icut

Del

awar

eD

.C.

Flor

ida

Geo

rgia

Haw

aii

Idah

oIll

inoi

sIn

dian

aIo

wa

Kan

sas

Ken

tuck

yLo

uisi

ana

Mai

neM

aryl

and

Mas

sach

uset

tsM

ichi

gan

Min

neso

taM

issi

ssip

piM

isso

uri

Mon

tana

Neb

rask

aN

evad

aN

ew H

amps

hire

New

Jers

eyN

ew M

exic

oN

ew Y

ork

Nor

th C

arol

ina

Nor

th D

akot

aO

hio

Okl

ahom

aO

rego

nPe

nnsy

lvan

iaR

hode

Isla

ndSo

uth

Car

olin

aSo

uth

Dak

ota

Tenn

esse

eTe

xas

Uta

hVe

rmon

tV

irgi

nia

Was

hing

ton

Wes

t Vir

gini

aW

isco

nsin

Wyo

min

g

39

196

91

156

224

1854

1,213

257

32

314

25

407

97

220

316

64

366315

105

193

2770

4680

258

149109

255

114162

23

226172

10782

208

279

5044

277

716

841

92

161

774

155

215

20

259

dispersion of drunk driving fatalities*

* http://www.centurycouncil.org/sites/default/files/materials/SODDFIA.pdf

highlighted states represent population centers where drunk driving fatalities are prominent

these areas will be considered for our initial launch

Based on the locus of drunk driving fatalities we have identified these metropolitan areas as strong

potential markets Metropolitan Area Est. Population 2012Los Angeles-Long Beach-Anaheim, CADallas-Fort Worth-Arlington, TXHouston-The Woodlands-Sugar Land, TXMiami-Fort Lauderdale-West Palm Beach, FLSan Francisco-Oakland-Hayward, CARiverside-San Bernardino-Ontario, CASan Diego-Carlsbad, CATampa-St. Petersburg-Clearwater, FLSan Antonio-New Braunfels, TXOrlando-Kissimmee-Sanford, FLSacramento--Roseville--Arden-Arcade, CASan Jose-Sunnyvale-Santa Clara, CAAustin-Round Rock, TXJacksonville, FL

13,052,9216,700,9916,177,0355,762,7174,455,5604,350,0963,177,0632,842,8782,234,0032,223,6742,196,4821,894,3881,834,3031,377,850

172

* “Internet Trends @ Stanford Bases Kickoff ”, Mary Meeker, Dec 2012.

demographics

m i l l i o nsmartphone users in USA

Q4 2012*

potential for future expansion to other countries with similar issues around drunk-driving

future options for growth

license technology for optimizationto other businesses

(e.g., taxi and limousine services)

partnerships

capturing the market

social p.r.

government/nonprofits

partnerships

media

bars/restaurants wines/spirits/beers

competition

taxi + limousine services

other companies providing designated driver servicesfew are tech enabled

focused on larger markets

insurance + liability

is protected throughuser waiversinsured driversumbrella policies

monetization

dual stream

ride fares display ads

$$$6.5 miles

sale 50% offx

a/b testing

market a market brate 1 rate 2

optimize pricingwillingness to paycosts/revenues

pricing

scheme 1$40 pick-up fee

$2.50/mile

scheme 2$25 pick-up fee

$2.50/mile

waiting feese.g. $15 for each 30 minutes after the

reservation the driver has to wait

additional stope.g., $5/stop

scaling

can expand to new markets in the U.S. and potentially other countries..

funding needs

initial funding request$100,000

phase 13 months

design + development costs

$44,800

operational expenses

$6,000

phase 23 months

design + development costs

$25,400

operational expenses

$23,800

team

c e o

f

o

c

tc

o

omc

Adam Salvitti-Gucwa With a diverse background ranging from 5 years experience as a senior accountant to a more creative position as Product Lead for a design and development studio in NYC, Adam's breadth of experience allows for meaningful strategic insights and organizational management.

Rich Fulop Rich has a diverse background in sports and financial services spanning the last 7 years. He has held roles in sales, trading, asset management and most recently managing budgets and salary caps with Major League Soccer. Given his wide breadth of finance experience, Rich will be responsible all things finance and budget related.

osc

Gaurav Venkateswar Gaurav has 10 years of experience in information technology as a consultant. He has designed, developed, and deployed numerous systems to meet clients’ business and technology needs. He will be responsible for directing the technical development of our solution.

Michael Grant Mike spent three years managing outreach and communications in the non-profit space, building relationships with funders, businesses, and community leaders. After his non-profit experience, Mike joined marketing and IT research firm Forrester Research as an advisor to customer intelligence professionals. Given this background, Mike will build out YDWD’s marketing function.

Andrew Dolan Andrew spent two years in Viacom’s Ad Sales Finance department, where he was responsible for financial reporting for Viacom’s $4 Billion Ad Sales business and for creating budget models for the sales organization. In his role in strategy at Viacom, Andrew performed strategic industry analysis and provided support on M&A transactions. He will be responsible for developing the company’s sales planning and strategy.