programs & services training: online seller advantage (osa)

Online Seller Advantage P R O G R A M S & S E R V I C E S T R A I N I N G

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Benefits

• Enhances listing presentation• Stresses the importance of a real estate company having

a strong web presence• Shares with seller the actual number of people who are

searching for properties like theirs right now• FREE

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Access

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InternetExplorer

GoogleChrome

MozillaFirefox

Access

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1. www.HomesaleCenter.com2. Click on the ‘OSA’ icon

Edit Your Profile

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Click on ‘Edit Your Online Seller Advantage Account’

Edit Your Profile

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• Make sure your contact info is correct

• Enter a tag line or slogan if desired

• Check both boxes

• Click ‘Submit Changes’

Edit Your Profile

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• Select the type of phone number

• Enter phone numbers

• Click ‘Submit Changes’

Edit Your Profile

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• Upload a photo by clicking the ‘Browse’ button and finding your photo on your computer’s hard drive

• Click ‘Submit Changes’

Edit Your Profile

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Return to the OSA home page by clicking on ‘Main Menu’

OSA Home Page

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• Click on ‘Create a Listing Presentation Report’

Create a Listing Presentation Report

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• Fill in the seller’s information

• Estimate price of property

• Select report style – I like ‘With Map’

• Click ‘Show Advanced Criteria’

Create a Listing Presentation Report

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• Refine search by selecting ‘Property Type & Details’

• Select either ‘Map Search’ or ‘Radius Search’

Create a Listing Presentation Report

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• Depending on how many requests have been submitted to OSA, the report may take up to 10 minutes to generate

• Click ‘Available’ link next to the property report that you would like to download

Create a Listing Presentation Report

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• View the report in the center text box

• Click ‘Print Report (PDF – Quality)’ to download the report onto your hard drive or print

Create a Listing Presentation Report

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Branded to Agent

Customized for Seller

Prudential’s Web Presence

Internet Activity

Area Competition

Create a Listing Presentation Report

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• If you are satisfied with the report and would prefer to e-mail it, click the ‘Email Report’ tab

Find a Past Listing Presentation Report

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• Click ‘Find a Requested Listing Presentation Report’ to find a previously generated report

REMINDERS

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• Generate Seller Reports from OSA (Enhance and Service Your Listings)

• Send market reports to your database from OSA (Customer for Life)

Additional Resources

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Jen Brown Wilson, Project & Training ManagerDirect: (717) 286-9906E-Mail: Jennifer@PrudentialHomesale.com

Online Seller Advantage training video onwww.TeamHomesale.com

PREA Affiliate Assistance HotlineDirect: (888) 732-5778E-Mail: preaaah@HSFranchise.com

Instructor

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Tom Blefko is a real estate broker with over thirty years experience in all facets of the residential and commercial real estate industry including sales, leasing, office management, property management, development, construction and training. During the course of his career, he has been an award-winning salesperson and assisted other agents in negotiating and closing over one thousand real estate transactions.

Contact Information: Tom Blefko, Associate BrokerPrudential Homesale Services GroupCell: (717) 587-6600E-Mail: TBlefko@PrudentialHomesale.com