product marketing plan ren wei

1

Marketing Plan for Tablet PC

REN WEIOctober 2010

PTM and Positioning

1. LifePad will become your business assistant

2. Who need more professional PC.3. Can choose ipad, laptop, etc.4. Gap is China's largest

telecommunications company launched the brand in China.

5. The market size is all chinese business man

Marketing Mix & Strategy

6. 3G Tablet PC——LifePad 7. 31,400 peso8. Uses TV, Internet and

Electronics Fair 9. China (mainland, hongkong and

macao)10. Uses a niche approach to win

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Positioning to the Primary Target Market

1.Lifepad primary target market (PTM) are the successful business man

Demographics (25-40, M/F, hi-top manager)

Lifestyle ( middle manager, high manager)

Behavior (Store data, business negotiations, entertainment)

2. My PTM’s NWE

Business man needTo belong (social), Self-development

Business man choose Lifepad over other tablet PC because of ….

Function, built-in, quality, Supplier reputation,

Business man expect his when they use LifepadPowerful and practical features, both beautiful

and convenient

3. Lifepad has many Potential competitors

Direct: iPad, ideapad

Indirect: laptop, 3G telephone, Desktop PCs

Variables: sex, Price, packaging, specific use, convenience of use, availability, brand

4.lifepad positon at high manager 30-35 yrs

Position/ Age Matrix

24-30yrs 30-35 yrs 35-40yrs up

officer

Middle manager

High manager

lifepad

ipad

Position vs. Age Matrix

5. Lifepad positions strongly in chinese market opportunity

Lifepad is made in china More features and high built-in

equipment Increase to the senior managers More suitable for Chinese people to use

Add more Special Chinese software.

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The Marketing Mix Strategy

6. Product Description

By Android Eclair 2.1 operating system, with 7-inch (800 * 600), LED backlight resistive touch, a collection of OFFICE editing software stocks traders, e-books, GPS navigation and other applications, support handwriting input, handwriting recognition, the Home Tianyi 3G and WiFi wireless Internet access module, to provide USB, Bluetooth Tablet PC

7. Price

Lifepad ipad

1. P31,4002. High set-in built

1. P2. Less set-in built

8a. Promo

First show at professional e-trade fair

8b. Competitor promo

lang lang (famous Pianist)playing flight of the bumblebee...on an iPad

http://www.apple.com.cn/

9. Close-up is a niche leader

China's largest telecommunications company introduced the tablet forPCshigh-end business people , high-quality, high-tech, portable commercial assistant..

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Marketing Plan for Tablet PC

REN WEIOctober 2010